Shapewear for Women Tummy Control

Shoppers searched for this 27.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.6M a year.

Searches, last 12 months

27.2M

Growth, 90 days vs prior 90

+13.2%

Conversion, latest week

0.8%

Market size, estimated

$6.6Ma year

Peak month

March1.6× the quietest month

Top search term

shapewear tummy control3.2M searches a year

Listings sell for $29.57 on average, from $8.91 to $121.57. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 1,250 to 1,500 of them. At $29.57 that is $37K to $44K a year per listing.

Average price

$29.57inside the $15 to $100 sweet spot

Price range

$8.91–$121.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

1,250–1,500

Revenue per listing a year

$37K–$44K

Returns

8.6%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #39 within Lingerie. It carries 9,460 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#39in Lingerie

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

9,460per listing

Listings tracked

170

56 products launched here in the last 12 months. 40 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

56

Successful launches

40Amazon's first-year sales bar

Average brand age

44 months