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Shapewear Dress

Maybe

The top 5 products take only 10% of clicks. But an estimated 13.2% of orders come back, so Shapewear Dress is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$337K/yr3.9M searches / yr
90-day growth
+15.3%search demand this quarter
Competition
10%top-5 click share · 37 brands · 43 sellers

Flapen Score

Shapewear Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Shapewear Dress is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shapewear Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Shapewear Dress 3.9M times last year and spent an estimated $337K. The top 5 brands take 90% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $337K a year.

Searches, last 12 months
3.9M
Growth, 90 days vs prior 90
+15.3%
Conversion, latest week
0.1%
Market size, estimated
$337Ka year
Peak month
September1.4× the quietest month
Top search term
popilush852K searches a year

02 · Price

A sale here is worth $57.83.

Listings sell for $57.83 on average, from $9.43 to $146.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $57.83 that is $0 to $6K a year per listing.

Average price
$57.83inside the $15 to $100 sweet spot
Price range
$9.43–$146.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
13.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #1,627 within Dresses. It carries 2,037 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#1,627in Dresses
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
2,037per listing
Listings tracked
259

04 · Newcomers

29 of last year's 99 launches cleared the first-year sales bar.

99 products launched here in the last 12 months. 29 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 1 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
99
Successful launches
29Amazon's first-year sales bar
Average brand age
1 months

Products

Top Shapewear Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

Brands

37 rising

Sellers

43

Top-5 brand share

90%

Top 20: 97%

Top-5 click share

10%

Top 20: 29%

Open market

15%

  • Brand 177%
  • Brand 23%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (31 brands, 15%)

Demand

Shapewear Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Shapewear Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • popilush852K/yr
  • popilush dress687K/yr
  • shapewear dress445K/yr
  • tummy control dress224K/yr
  • dress with built in shapewear312K/yr
  • tummy control dress for women223K/yr
  • shapewear dress for women178K/yr
  • popilush bodysuit222K/yr
  • dress with shapewear built in74K/yr
  • built in shapewear dress for women89K/yr

Reviews and returns

What reviews say buyers love and hate about Shapewear Dress

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
13.2%of orders come back
“Did not fit”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Shapewear Dress questions

Answered from the same tracked data.