shapermint bra
Worth a lookShows a $3.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$3.6M$3.6M/yr · 21.4M searches
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$25.58avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Great$9.58–$66.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Review moat
Bad9,518.3avg incumbent reviews — the moat a new listing must climb
Returns
Bad9.9%return rate — above 6% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, shapermint bra is a $3.6M/yr Amazon United States market (21.4M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jun. Verdict: Worth a look — 64/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 150K–200K
- avg 1,000–1,250/product
- Revenue / yr
- $3.8M–$5.1M
- units × avg price
- Launch success
- 71%
- 35 of 49 new (360d)
- Conversion rate
- 0.7%
- Avg BSR
- #183
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 1.4%
- Avg brand age
- 44 months
- Avg seller age
- 135 days
Competition
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
50 rising
Sellers
111
Top-5 brand share
48%
Top 20: 84%
Top-5 click share
15%
Top 20: 35%
Open market
48%
- SHAPERMINT13%
- OEAK11%
- HONEYLOVE10%
- HSIA8%
- LetsJoli6%
- Cuteio5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 161 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OEAK Womens Deep V Bras Wireless Comfortable Bra Supportive No Underwire Bras Tshirt Push Up Bralettes Plunge Seamless Bra Coffee M
OEAK$18.854.0★13,129 rev
HONEYLOVE Bras for Women - Crossover Bra with No Underwire - Comfortable Wireless Support - Runway - L
HONEYLOVE$66.473.6★862 rev
PoseFree Jelly Wireless Bra for Women Plus Size Older Women - Full Coverage with Full Support & Lift - No Underwire Back Smoothing Soft Comfort Everyday Bra (Nude XL)
PoseFree$18.374.0★15,900 rev
Cuteio Wireless Jelly Bras for Women No Underwire with Support - Seamless Wirefree Bralettes Everyday Full Coverage Comfort Tshirt Padded Bra Nude L
Cuteio$15.284.2★2,082 rev
SHAPERMINT Sweetheart Bras for Women Wireless Push Up Bra with Support Full Coverage Seamless Bralette Comfortable Bras for Women No Underwire Plus Size and Everyday T Shirt Bra Black
SHAPERMINT$28.613.9★2,188 rev
Newest
by launch date
Bras for Women Wireless Supportive Bralette Push Up Full Coverage Everyday Bras No Underwire Seamless Comfort T-Shirt Bra Beige
CINOON$9.8616 rev
Wireless and Seamless Jelly Bra for Women - No Underwire Push Up Deep V Bras for Womens - No Wire Back Support Lift Bralette with Padded - Full Coverage Plus Size Comfort Bralettes Black M
SHARICCA$17.2918 rev
Bali Womens Comfort Revolution Shaping Wirefree Bra Nude Large
Bali$19.7124,792 rev
Bali Womens Comfort Revolution Shaping Wirefree Bra Nude 2X-Large
Bali$19.8224,792 rev
Bali Womens Double Support Spa Closure Wire-Free Bra Soft Taupe 36C
Bali$17.9319,026 rev
Trending
90-day click momentum
HSIA Minimizer Bras for Women Seraphina Full Coverage Underwire Unlined Mesh Plus Size Convertible Bra for Big Busted Ocean Blue 36DDD
HSIA$31.734.2★
Bras for Women Wireless Supportive Bralette Push Up Full Coverage Everyday Bras No Underwire Seamless Comfort T-Shirt Bra Beige
CINOON$9.864.2★
Amazon Essentials Womens Underwire Push-Up Cotton Bra Supportive Breathable Padded for Cleavage Pack of 2 Black/White 36B
Amazon Essentials$13.593.9★
DotVol Womens Push Up Wireless Comfortable Padded Plunge No Underwire Everyday Bra(Black 34B)
DotVol$25.124.5★
HONEYLOVE Bras for Women - SoftForm Wireless Bra - Comfortable Support with No Underwire - Sand - XS
HONEYLOVE$62.973.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“comfortable to use”
“Fit as expected”
“Butter Soft”
“Amazing Quality”
“Nice wide straps”
“Great Value”
“True to color”
“Great Adhesive”
“Soft material”
“Flattering”
What buyers complain about
“Did not fit”
“Straps are too short”
“Very uncomfortable bra”
“Not well made”
“are falling apart”
“Bust is way too tight”
“Not as described”
“very weird shape”
“Terrible Adhesion”
“Waste of money”
Top return reasons
Common questions
- Is shapermint bra profitable to sell on Amazon United States?
- The niche generates $3.6M/yr across 161 tracked products. 35 of 49 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (64/100).
- How competitive is the shapermint bra niche?
- 50 brands and 111 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in shapermint bra?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Comfort-Overall. The return rate is 9.9% — above our launch gate.
- When does demand for shapermint bra peak?
- Demand peaks in Jun; the busiest month runs 2.5× the quietest.
- What does it cost to enter the shapermint bra niche?
- Listings span $9.58–$66.47; the average listing price is $25.58 (sweet spot $15–$100). The average incumbent carries 9,518 reviews — the moat a new listing must climb.
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