Shade Umbrella

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +54.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months

291K

Growth, 90 days vs prior 90

+54.5%

Conversion, latest week

1.1%

Market size, estimated

$118Ka year

Peak month

July13.0× the quietest month

Top search term

sports umbrella111K searches a year

Listings sell for $38.03 on average, from $17.51 to $68.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $38.03 that is $4K to $10K a year per listing.

Average price

$38.03inside the $15 to $100 sweet spot

Price range

$17.51–$68.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$4K–$10K

Returns

2.6%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #80 within Umbrellas. It carries 12,563 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

97%

Out of stock, average day

3.9%

Average rank

#80in Umbrellas

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

12,563per listing

Listings tracked

37

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

46 months