Is shade umbrella profitable to sell on Amazon United States?

The niche generates $118K/yr across 37 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +54.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the shade umbrella niche?

20 brands and 51 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in shade umbrella?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.6%.

When does demand for shade umbrella peak?

Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 13.0× the quietest.

What does it cost to enter the shade umbrella niche?

Listings span $17.51–$68.70; the average listing price is $38.03 (sweet spot $15–$100). The average incumbent carries 12,563 reviews — the moat a new listing must climb.

shade umbrella

Worth a look

Shows a sweet-spot price point ($38.03 avg), but weak search conversion (1.1%) keeps it on the watch list.

Avg price

Incredible$38.03

avg listing price — sweet spot $15–$100

Price range

Incredible$17.51–$68.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Growth

Good+54.5%

90-day search growth — must beat 0% to launch

Returns

Good2.6%

return rate — above 5% kills the launch gate

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$118K

$118K/yr · 291K searches

Review moat

Bad12,562.84

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, shade umbrella is a $118K/yr Amazon United States market (291K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Worth a look — 55/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

shade umbrella market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $152K–$190K; units × avg price
Conversion rate: 1.1%
Avg BSR: #80
Page quality: 0%
Prime: 97%
Sponsored: 97%
Out of stock: 3.9%
Avg brand age: 46 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

20 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

38%

Top 20: 83%

Open market

25%

Sport-Brella38%
AMMSUN16%
Wondershade7%
G4Free6%
Repel Umbrella4%
ACEIken4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +54.5% search growth over the last 90 days.

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 13.0×

Open Trend

Top shade umbrella search terms

sports umbrella111K/yr +88.7%1.3% conv.
sport umbrella36K/yr +81.8%1.4% conv.
umbrella for sports games25K/yr +15.7%1.2% conv.
soccer umbrella21K/yr +35.7%1.4% conv.
stadium umbrella19K/yr +61.3%0.9% conv.
sports umbrellas for shade13K/yr +38.6%0.9% conv.
soccer umbrella for soccer games14K/yr +12.1%1.7% conv.
umbrella sports8K/yr +31.2%1.6% conv.
umbrella for baseball games5K/yr +21.7%1.9% conv.
umbrella for sports6K/yr +64.0%1.3% conv.

All search terms

Top shade umbrella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SB PREMIERE BLUE 1PK FES

Sport-Brella$62.334.4★7,688 rev

AMMSUN Shade Umbrella Premium Portable Umbrella with Stand 6.5ft Lightweight Free Standing Canopy for Sporting Games Adjustable Instant Sun Protection and Easy to Carry Navy Blue

AMMSUN$56.204.6★892 rev

Sport-Brella Premiere UPF 50+ Umbrella Shelter for Sun and Rain Protection (8-Foot Red)

Sport-Brella$52.204.4★7,688 rev

Wondershade Ultimate Portable Sun Shade Umbrella Lightweight Adjustable Outdoor Patio & Beach Umbrella with Tripod Base (Blue)

Wondershade$59.634.5★8,498 rev

Sport-Brella Super-Brella UPF 50+ Sun & Rain Canopy Umbrella 8-Foot Beach Sports & Camping Shelter

Sport-Brella$51.574.4★6,454 rev

Newest

by launch date

PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with Carry Bag Hook & Cup Holders Adjustable Instant Sun Protection for Sports Beach Fishing Navy Blue

PASAMIC$48.2841 rev

5mo ago

Seazul 6.5ft Sun Shade Umbrella Portable Umbrella with Stand for Sports Water Weight Bag Adjustable and Lightweight Sun Protection Navy Blue

Seazul$54.99258 rev

5mo ago

JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Navy

JEAREY$51.52195 rev

7mo ago

Storm Duds Ultra-Water Resistant Soccer Umbrella - 42 Coverage w/Molded Handle and Wrist Strap - Flexible Wind & Rust Resistant Folds to 15.5 Inches

Storm Duds$21.8514 rev

1y ago

LOTTAFUN 6ft Beach Umbrella - Heavy Duty Wind Resistant UV 50+ Portable Sun Shade with Sand Anchor & Carry Bag Outdoor Folding Umbrella for Beach Pool Patio Garden (Dark Blue) No Tilt The sand needs to exceed the spiral 6inch

LOTTAFUN$29.98463 rev

1y ago

What buyers say about shade umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Amazing quality”

Strength11%

“Solidly built”

Durability8%

“Material feels durable”

Advertised Vs Actual Product7%

“Exactly what I needed”

Ease Of Use6%

“Easy to open”

Size-Overall6%

“Small enough for a bag”

Value For Money6%

“Money well spent”

Weather Proof5%

“Works great for rain and sun”

Compactness3%

“Compact and lightweight”

Assembly/Installation2%

“Easy to put together”

What buyers complain about

Durability21%

“Broke in a week”

Quality-Overall11%

“Poor quality control”

Size-Overall10%

“Also, the handle is way too short”

Strength6%

“Flimsy”

Ease Of Use6%

“Very difficult to close”

Weight Heavy4%

“Heavier than I expected”

Weather Proof3%

“.poor wind proof”

Advertised Vs Actual Product3%

“Not as Advertised”

Value For Money3%

“Waste of money”

Water Resistance3%

“I got drenched with rain”

Top return reasons

Size-Overall44%

Weight Heavy10%

Value For Money5%

Functionality-Overall5%

Defective Material/Parts4%

Advertised Vs Actual Product4%

Strength3%

Color2%

Ease Of Use2%

Add-Ons/Attachments2%

Common questions

Is shade umbrella profitable to sell on Amazon United States?: The niche generates $118K/yr across 37 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +54.5%. Flapen's verdict: Worth a look (55/100).
How competitive is the shade umbrella niche?: 20 brands and 51 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in shade umbrella?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.6%.
When does demand for shade umbrella peak?: Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 13.0× the quietest.
What does it cost to enter the shade umbrella niche?: Listings span $17.51–$68.70; the average listing price is $38.03 (sweet spot $15–$100). The average incumbent carries 12,563 reviews — the moat a new listing must climb.