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Shackets for Women 2022

Fail

Demand is soft, at -65.5% this quarter, so Shackets for Women 2022 is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$63K/yr704K searches / yr
90-day growth
-65.5%search demand this quarter
Competition
10%top-5 click share · 77 brands · 83 sellers

Flapen Score

Shackets for Women 2022 against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Shackets for Women 2022 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shackets for Women 2022 market on Amazon at a glance

Shoppers on Amazon United States searched for Shackets for Women 2022 704K times last year and spent an estimated $63K. The top 5 brands take 37% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 704K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -65.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
704K
Growth, 90 days vs prior 90
-65.5%
Conversion, latest week
0.3%
Market size, estimated
$63Ka year
Peak month
October9.7× the quietest month
Top search term
womens shacket lightweight19K searches a year

02 · Price

A sale here is worth $28.83.

Listings sell for $28.83 on average, from $10.12 to $61.05. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $28.83 that is $0 to $3K a year per listing.

Average price
$28.83inside the $15 to $100 sweet spot
Price range
$10.12–$61.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
16.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #880 within Coats, Jackets & Vests. It carries 2,200 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
99%
Out of stock, average day
14.9%
Average rank
#880in Coats, Jackets & Vests
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
2,200per listing
Listings tracked
271

04 · Newcomers

0 of last year's 40 launches cleared the first-year sales bar.

40 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
40
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Shackets for Women 2022 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

Brands

77 rising

Sellers

83

Top-5 brand share

37%

Top 20: 73%

Top-5 click share

10%

Top 20: 27%

Open market

62%

  • Brand 114%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Shackets for Women 2022 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.7×

Search terms

Top Shackets for Women 2022 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • womens shacket lightweight19K/yr
  • black shacket women28K/yr
  • plus size shacket46K/yr
  • black shacket20K/yr
  • corduroy shacket women26K/yr
  • lightweight shacket women9K/yr
  • pink shacket17K/yr
  • plaid coat women56K/yr
  • lightweight shacket6K/yr
  • fleece shacket women21K/yr

Reviews and returns

What reviews say buyers love and hate about Shackets for Women 2022

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
16.0%of orders come back
“Quite baggy”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Shackets for Women 2022 questions

Answered from the same tracked data.