Shacket

Shoppers searched for this 620K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -58.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months

620K

Growth, 90 days vs prior 90

-58.7%

Conversion, latest week

0.2%

Market size, estimated

$33Ka year

Peak month

October26.7× the quietest month

Top search term

flannel jacket women259K searches a year

Listings sell for $32.80 on average, from $11.35 to $71.85. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $32.80 that is $0 to $3K a year per listing.

Average price

$32.80inside the $15 to $100 sweet spot

Price range

$11.35–$71.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

17.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #218 within Coats, Jackets & Vests. It carries 3,038 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#218in Coats, Jackets & Vests

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

3,038per listing

Listings tracked

76

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

3Amazon's first-year sales bar

Average brand age

34 months