Is shacket profitable to sell on Amazon United States?

The niche generates $33K/yr across 76 tracked products. 3 of 15 products launched in the last 360 days are still selling. 90-day search growth is -58.7%. Flapen's verdict: Skip it (39/100).

How competitive is the shacket niche?

35 brands and 38 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in shacket?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 17.0% — above our launch gate.

When does demand for shacket peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 26.7× the quietest.

What does it cost to enter the shacket niche?

Listings span $11.35–$71.85; the average listing price is $32.80 (sweet spot $15–$100). The average incumbent carries 3,038 reviews — the moat a new listing must climb.

shacket

Skip it

Soft demand (-58.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$32.80

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Price range

Great$11.35–$71.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,037.67

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$33K

$33K/yr · 620K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-58.7%

90-day search growth — must beat 0% to launch

Returns

Bad17.0%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, shacket is a $33K/yr Amazon United States market (620K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

shacket market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $49K–$66K; units × avg price
Conversion rate: 0.2%
Avg BSR: #218
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 5.4%
Avg brand age: 34 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

62%

Top 20: 89%

Top-5 click share

24%

Top 20: 53%

Open market

33%

Beaully27%
WINDFIT15%
Dokotoo8%
Dqbeng6%
CHICME5%
Zeagoo5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -58.7% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 26.7×

Open Trend

Top shacket search terms

flannel jacket women259K/yr -70.4%0.1% conv.
plaid jacket women39K/yr -13.6%0.1% conv.
womens flannel jacket102K/yr -63.6%0.2% conv.
womens shirt jacket24K/yr -22.6%0.1% conv.
quilted jackets24K/yr -58.1%0.0% conv.
womens canvas jacket19K/yr -50.4%0.1% conv.
quilted puffer jacket43K/yr -78.5%0.0% conv.
womens plaid jacket45K/yr -75.4%0.1% conv.
camping jacket women6K/yr +71.6%0.1% conv.
collared jacket women9K/yr -49.7%0.0% conv.

All search terms

Top shacket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beaully Womens Flannel Plaid Shacket Long Sleeve Button Down Shirts Jacket Coats with Side Pockets 6017 Khaki L

Beaully$27.444.4★14,248 rev

WINDFIT Womens Full Zip Fleece Flannel Jacket Plaid Sherpa Beige XL

WINDFIT$37.514.6★2,239 rev

AUTOMET Shackets for Women Plaid Flannel Shirts Fall Winter Jackets Cute Tops Trendy Western Cowgirl Outfits Girls Coats Apricot M

AUTOMET$21.684.4★19,220 rev

Zeagoo Plaid Shirts for Women Cropped Flannel Jacket Winter Button Fashion Long Sleeve Shacket Shirt Coat

Zeagoo$29.324.5★4,425 rev

WINDFIT Womens Full Zip Fleece Flannel Jacket Plaid Sherpa Light Red M

WINDFIT$37.154.6★2,239 rev

Newest

by launch date

SOLY HUX Womens Elegant Jackets Plaid Button Down Blazer Casual Outerwear Business Work Suit Brown Plaid Small

SOLY HUX$46.532 rev

8mo ago

Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Beige-Medium)

Dqbeng$40.94358 rev

10mo ago

Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Camel-Small)

Dqbeng$39.68358 rev

10mo ago

WINDFIT Womens Full Zip Fleece Flannel Jacket Plaid Sherpa Beige XL

WINDFIT$37.512,239 rev

1y ago

WINDFIT Womens Full Zip Fleece Flannel Jacket Plaid Sherpa Light Green XS

WINDFIT$37.912,239 rev

1y ago

What buyers say about shacket

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth18%

“Warm jacket”

Size-Overall17%

“it fits a little snug”

Quality-Overall9%

“This shirt is fantastic quality”

Comfort-Overall8%

“Very comfortable”

Color7%

“the colors were beautiful”

Soft Feel5%

“Soft like a blanket”

Shape/Style4%

“Cute style”

Weight Light3%

“Perfect lightweight jacket”

Material Quality3%

“Very durable material”

Pockets/Compartments2%

“deep pockets”

What buyers complain about

Size-Overall23%

“Runs a bit small”

Quality-Overall5%

“Not as good quality as I expected”

Material Quality5%

“Material very thin very disappointed cheaply made for the price you pay”

Pockets/Compartments3%

“No pockets”

Lining Quality3%

“the Sherman lining is very thin”

Sleeve Fit2%

“Sleeves too long”

Advertised Vs Actual Product2%

“Not as pictured”

Color2%

“The color was off for me- I bought the black also”

Weight Heavy2%

“It's a bit bulky”

Hard Feel2%

“I thought the material would be softer and cozier, like a typical shacket,”

Top return reasons

Size-Overall50%

Sleeve Fit7%

Material Quality6%

Shoulder Fit5%

Length5%

Chest Fit4%

Color4%

Shape/Style2%

Arm Fit2%