Sexy Sleepwear for Women

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-17.1%

Conversion, latest week

0.2%

Market size, estimated

$55Ka year

Peak month

December1.6× the quietest month

Top search term

sexy sleepwear for women298K searches a year

Listings sell for $17.85 on average, from $7.56 to $36.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $17.85 that is $0 to $2K a year per listing.

Average price

$17.85inside the $15 to $100 sweet spot

Price range

$7.56–$36.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.0%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #1,313 within Sleep & Lounge. It carries 2,198 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#1,313in Sleep & Lounge

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

2,198per listing

Listings tracked

130

25 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

25

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months