sexy robe
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$35.71avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,637.98avg incumbent reviews — the moat a new listing must climb
Market size
Okay$158K$158K/yr · 817K searches
Price range
Okay$6.80–$321.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Returns
Bad6.9%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, sexy robe is a $158K/yr Amazon United States market (817K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Feb. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
sexy robe market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $214K–$286K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #1,230
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 90%
- Out of stock
- 0.4%
- Avg brand age
- 47 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
55 falling
Sellers
62
Top-5 brand share
53%
Top 20: 82%
Top-5 click share
15%
Top 20: 38%
Open market
44%
- Ekouaer19%
- Avidlove12%
- BABEYOND11%
- Aensso7%
- AW BRIDAL4%
- MissNina3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.7×
Top sexy robe search terms
- sexy robe122K/yr
- lingerie robe85K/yr
- silk robes for women long55K/yr
- long silk robes for women43K/yr
- black silk robe62K/yr
- silk kimono robes for women41K/yr
- silk robes for women short46K/yr
- silk kimono33K/yr
- womens kimono robe39K/yr
- silk bathrobe for women37K/yr
Top sexy robe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BABEYOND Kimono Robe Cover up with Box Long Floral Satin Sleepwear Silky Bathrobe Bachelorette Robe
BABEYOND$39.224.6★4,008 rev
Avidlove Women Short Satin Kimono Robe Lingerie Nightgown Sleepwear Silk Bathrobe
Avidlove$18.584.4★734 rev
Aensso Long Floral Kimono Robe for Women - Lightweight Silky Japanese Satin Bathrobe with Soft Elegant Drape for Bridal Mornings Spa Vacation & Luxury Loungewear
Aensso$46.474.6★3,482 rev
Ekouaer Silk Robes for Women Long Sleeve Satin Bathrobe Soft Lightweight Full Length Sleepwear with Pockets Bridesmaid Wedding Party Robes Black L
Ekouaer$24.654.4★616 rev
BABEYOND Kimono Robe Cover up Short Satin Floral Silky Kimono Blouse Loose Bachelorette Party Robe
BABEYOND$33.964.6★839 rev
Newest
by launch date
HYGLuosie Silk Satin Robe for Women Long Kimono Style Bridal Robe for Bride & Bridesmaid Lightweight Sleepwear Loungewear (M Black)
HYGLuosie$20.797 rev
ChiaoLezhee Silk Long Robe For Women Satin Lace Trim Bride Wedding Night Bridal Bridesmaid Kimono Robes Lightweight Boudoir Outfits Sexy High Slit Bathrobe Kimonos Brown Large
ChiaoLezhee$34.72128 rev
Ekouaer Satin Robes for Women 3/4 Sleeve Silk Bathrobe Soft Light Short Sleepwear Bridesmaid Wedding Party Robes with Pockets
Ekouaer$15.85298 rev
Avidlove Sexy Lingerie for Women Kimono Robe with Floral Lace Teddy Bodysuit 2 Piece Lingerie Set Sexy Nightwear (Brown Medium)
Avidlove$22.33304 rev
Ekouaer Silk Robes for Women Long Sleeve Satin Bathrobe Soft Lightweight Full Length Sleepwear with Pockets Bridesmaid Wedding Party Robes Black L
Ekouaer$24.65616 rev
Trending
90-day click momentumHYGLuosie Silk Satin Robe for Women Long Kimono Style Bridal Robe for Bride & Bridesmaid Lightweight Sleepwear Loungewear (M Black)
HYGLuosie$20.794.7★
RSLOVE Women Sexy Lingerie Set 3 Piece Babydoll & Lace Kimono Robe Strap Chemise Sleepwear Mesh Nightgown Black S
RSLOVE$24.544.5★
PrinStory Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Black-L
PrinStory$16.714.7★
AW BRIDAL Black Silk Robes for Women and Ladies Knee Length Satin Bathrobe with Pockets Short Bridesmaid Robes for Wedding Sexy Dressing Gown for Bridal Party S
AW BRIDAL$18.304.5★
Ekouaer Silk Robes for Women Long Sleeve Satin Bathrobe Soft Lightweight Full Length Sleepwear with Pockets Bridesmaid Wedding Party Robes Black L
Ekouaer$24.654.4★
What buyers say about sexy robe
What buyers praise and complain about, mined from review topics.What buyers love
“silky soft”
“Very comfortable”
“It's good quality and fit comfortably”
“Fit as recommended”
“The color is pretty”
“As advertised”
“Great price”
“Material is soft”
“Its a good, light weight robe, perfect for summer”
“Its elegant, silky, and feels high quality”
What buyers complain about
“Doesn't fit well”
“Super cheap terrible quality”
“Sleeves are too long and big”
“Cheap material”
“it looks so expensive”
“Its thin,”
“the black color already looks a little faded before washing”
“comes with a g-string thats not as flattering”
“NO POCKETS”
“Smells like plastic even after wash and dry”
Top return reasons
Common questions
- Is sexy robe profitable to sell on Amazon United States?
- The niche generates $158K/yr across 163 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the sexy robe niche?
- 55 brands and 62 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in sexy robe?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Sleeve Fit. The return rate is 6.9% — above our launch gate.
- When does demand for sexy robe peak?
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- What does it cost to enter the sexy robe niche?
- Listings span $6.80–$321.65; the average listing price is $35.71 (sweet spot $15–$100). The average incumbent carries 2,638 reviews — the moat a new listing must climb.