Sex Mask

Shoppers searched for this 874K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months

874K

Growth, 90 days vs prior 90

+0.4%

Conversion, latest week

1.1%

Market size, estimated

$138Ka year

Peak month

February1.5× the quietest month

Top search term

bdsm mask147K searches a year

Listings sell for $14.50 on average, from $5.89 to $67.22. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $14.50 that is $4K to $7K a year per listing.

Average price

$14.50under the $15 to $100 sweet spot

Price range

$5.89–$67.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

4.2%of orders · Amazon United States median 2.1%

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #9,688 within Balaclavas. It carries 461 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings

41%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#9,688in Balaclavas

Average rating

3.98 starsAmazon United States average 4.42 stars

Average reviews

461per listing

Listings tracked

17

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months