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sesame street shirt

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 61Conversion 10Competition 98Returns 25Price range 90Avg price 86Brand share 2Review moat 83Quality gap 24

Competition

Incredible9%

top-5 click share — an open shelf

Price range

Great$9.72–$100.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.25

avg listing price — sweet spot $15–$100

Review moat

Great335.47

avg incumbent reviews — the moat a new listing must climb

Growth

Good+37.7%

90-day search growth — must beat 0% to launch

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$92K

$92K/yr · 623K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sesame street shirt is a $92K/yr Amazon United States market (623K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Oct. Verdict: Skip it — 46/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

sesame street shirt market data

Units sold / yr
8K–10K
avg 0–100/product
Revenue / yr
$154K–$193K
units × avg price
Conversion rate
0.8%
Avg BSR
#40,926
Page quality
0%
Prime
97%
Sponsored
85%
Out of stock
3.1%
Avg brand age
34 months
Avg seller age
169 days

Competition & brand share

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

9 falling

Sellers

19

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

9%

Top 20: 28%

Open market

11%

  • Sesame Street49%
  • Popfunk29%
  • Fifth Sun9%
  • Bioworld1%
  • Mad Engine0%
  • Unordinary Toddler0%
  • Open — no brand owns it (3 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +37.7% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Oct · busiest ÷ quietest = 4.3×

Top sesame street shirt search terms

  • sesame street shirt144K/yr
  • sesame street shirt adult77K/yr
  • elmo shirt72K/yr
  • adult sesame street shirt25K/yr
  • sesame street adult shirt26K/yr
  • elmo shirt toddler28K/yr
  • sesame street birthday shirt25K/yr
  • elmo birthday outfit21K/yr
  • sesame street shirts29K/yr
  • elmo shirt adult26K/yr
All search terms

Top sesame street shirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$9232%$2K3%$3K4%$4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about sesame street shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Fit perfect”

Quality-Overall19%

“was well made”

Color9%

“The colors are pretty”

Comfort-Overall7%

“So comfortable”

Material Quality5%

“True to size quality material”

Soft Feel5%

“soft to the touch”

Value For Money4%

“Great deal”

Advertised Vs Actual Product3%

“Item fit as described”

Design-Overall3%

“the design is very cute”

Print Quality2%

“the print looks great in person”

What buyers complain about

Size-Overall35%

“very short shorts”

Print Quality9%

“Very poor quality screen printing”

Quality-Overall7%

“Quality control is bad”

Color5%

“shirt was not vibrant as pictured”

Value For Money4%

“It looks expensive”

Thickness3%

“its thicker than I expected”

Hard Feel2%

“It's not the softest t shirt”

Durability2%

“some of Berts hair fell off”

Material Quality2%

“The material is pretty cheap feeling”

Machine Wash Suitability1%

“Faded after one wash”

Top return reasons

Size-Overall61%
Length9%
Chest Fit4%
Material Quality3%
Print Quality3%
Color2%
Quality-Overall2%
Advertised Vs Actual Product2%
Value For Money2%
Waist Fit2%

Common questions

Is sesame street shirt profitable to sell on Amazon United States?
The niche generates $92K/yr across 284 tracked products. 15 of 84 products launched in the last 360 days are still selling. 90-day search growth is +37.7%. Flapen's verdict: Skip it (46/100).
How competitive is the sesame street shirt niche?
9 brands and 19 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in sesame street shirt?
Top complaints mined from reviews: Size-Overall, Print Quality, Quality-Overall. The return rate is 5.1% — above our launch gate.
When does demand for sesame street shirt peak?
Demand peaks in Jun–Oct; the busiest month runs 4.3× the quietest.
What does it cost to enter the sesame street shirt niche?
Listings span $9.72–$100.37; the average listing price is $19.25 (sweet spot $15–$100). The average incumbent carries 335 reviews — the moat a new listing must climb.