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Sequin Jacket

Maybe

The top 5 products take only 14% of clicks. But an estimated 13.5% of orders come back, so Sequin Jacket is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$122K/yr894K searches / yr
90-day growth
-42.3%search demand this quarter
Competition
14%top-5 click share · 58 brands · 65 sellers

Flapen Score

Sequin Jacket against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sequin Jacket is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sequin Jacket market on Amazon at a glance

Shoppers on Amazon United States searched for Sequin Jacket 894K times last year and spent an estimated $122K. The top 5 brands take 40% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 894K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
894K
Growth, 90 days vs prior 90
-42.3%
Conversion, latest week
0.4%
Market size, estimated
$122Ka year
Peak month
December6.5× the quietest month
Top search term
sequin jacket138K searches a year

02 · Price

A sale here is worth $36.91.

Listings sell for $36.91 on average, from $8.11 to $85.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $36.91 that is $0 to $4K a year per listing.

Average price
$36.91inside the $15 to $100 sweet spot
Price range
$8.11–$85.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
13.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #5,188 within Coats, Jackets & Vests. It carries 541 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
10.8%
Average rank
#5,188in Coats, Jackets & Vests
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
541per listing
Listings tracked
157

04 · Newcomers

0 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Sequin Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

58 falling

Sellers

65

Top-5 brand share

40%

Top 20: 77%

Top-5 click share

14%

Top 20: 36%

Open market

56%

  • Brand 112%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Sequin Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Sequin Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sequin jacket138K/yr
  • sequin jackets for women152K/yr
  • black sequin jacket61K/yr
  • rhinestone jacket44K/yr
  • sequin blazer for women79K/yr
  • sequin blazer62K/yr
  • sequin cardigan41K/yr
  • red sequin jacket32K/yr
  • sparkly jackets for women33K/yr
  • sparkly jacket26K/yr

Reviews and returns

What reviews say buyers love and hate about Sequin Jacket

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
13.5%of orders come back
“I even couldve handled a large the sleeves were very short”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sequin Jacket questions

Answered from the same tracked data.