sequin jacket
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but high returns (13.5%) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Incredible$36.91avg listing price — sweet spot $15–$100
Price range
Great$8.11–$85.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good541.11avg incumbent reviews — the moat a new listing must climb
Market size
Okay$122K$122K/yr · 894K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.3%90-day search growth — must beat 0% to launch
Returns
Bad13.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, sequin jacket is a $122K/yr Amazon United States market (894K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
sequin jacket market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $111K–$148K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #5,188
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 87%
- Out of stock
- 10.8%
- Avg brand age
- 33 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
58 falling
Sellers
65
Top-5 brand share
40%
Top 20: 77%
Top-5 click share
14%
Top 20: 36%
Open market
56%
- KANCY KOLE12%
- SHINEVAN9%
- HIGAKI7%
- Yutuwomsfushi6%
- Anna-Kaci6%
- Allegra K4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.3% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.5×
Top sequin jacket search terms
- sequin jacket138K/yr
- sequin jackets for women152K/yr
- black sequin jacket61K/yr
- rhinestone jacket44K/yr
- sequin blazer for women79K/yr
- sequin blazer62K/yr
- sequin cardigan41K/yr
- red sequin jacket32K/yr
- sparkly jackets for women33K/yr
- sparkly jacket26K/yr
Top sequin jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHINEVAN Zip Up Sequin Bomber Jacket Lightweight Coat Daily Party Royal Blue Small
SHINEVAN$42.344.5★139 rev
KANCY KOLE Womens Plus Size Sequin Jacket Long Sleeve Sparkly Blazer Coat Open Front Loose Outwear with Pockets Black XXL
KANCY KOLE$48.054.1★890 rev
SweatyRocks Womens Sequin Jackets 2025 Fall Glitter Shiny Party Sparkly Bomber Jacket Bronze S
SweatyRocks$42.243.6★6 rev
KANCY KOLE Women Sparkle Sequin Blazer Jackets Long Sleeve Glitter Open Front Shiny Dressy Jacket with Pockets Black L
KANCY KOLE$47.504.1★890 rev
itnpbwus Sparkly Jacket for Women Long Sleeve Open Front Zipper Shiny Party Sequin Tops Black S
itnpbwus$36.454.4★51 rev
Newest
by launch dateSweatyRocks Womens Sequin Jackets 2025 Fall Glitter Shiny Party Sparkly Bomber Jacket Bronze S
SweatyRocks$42.246 rev
SHENHE Womens Metallic Bomber Jacket Lightweight Zip Up Long Sleeve Fashion Jacket Outwear Champagne Medium
SHENHE$32.1354 rev
Kelyaa Womens Sequin Suit Jacket Open Front One Button Long Sleeve Blazers Party Sparkly Cardigan Coat with Pockets Purple
Kelyaa$55.69113 rev
AGCOAH Sparkly Jackets for Women Purple Sequin Jacket Tinsel Jacket Cardigan Sweatshirt Party Purple-XXL
AGCOAH$28.2225 rev
HIGAKI Womens Sequin Jackets Long Sleeves Single Button Casual Sparkly Coat with Pocket (Z3830BK L)
HIGAKI$32.9679 rev
Trending
90-day click momentum
HIGAKI Womens Sequin Jackets Long Sleeves Single Button Casual Sparkly Coat with Pocket (Z3830PK XL)
HIGAKI$29.403.6★
Yutuwomsfushi Womens Sequin Bomber Jackets Mardi Gras Jacket Sparkly Outfit Sequined jacket Glitter Blazer Party Christmas Brilliant Color Medium
Yutuwomsfushi$37.564.6★
itnpbwus Sparkly Jacket for Women Long Sleeve Open Front Zipper Shiny Party Sequin Tops Black S
itnpbwus$36.454.4★
Yutuwomsfushi Womens Long Sleeve Sequin Open Front Zipper Jacket with Ribbed Cuffs Sequin Bomber Jackets for Women Christmas (Purple Small)
Yutuwomsfushi$36.744.6★
SHINEVAN Zip Up Sequin Bomber Jacket Lightweight Coat Daily Party Royal Blue X-Large
SHINEVAN$42.494.5★
What buyers say about sequin jacket
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as expected”
“Good quality”
“Great quality and unique styling details”
“Color portrayed was accurate”
“Good price”
“super comfortable”
“As advertised”
“Very nice for lightweight cover up”
“Soft and pretty cover up”
“Sparkly and pretty”
What buyers complain about
“I even couldve handled a large the sleeves were very short”
“it just makes it seem lower quality”
“I dont like the material”
“the color is not at all what it seemed in the picture”
“snagging 1st time you wear it”
“Doesnt look like the picture”
“I thought they would sparkle more”
“I even couldve handled a large the sleeves were very short”
“Its not going to keep you warm”
“It feels a bit fragile”
Top return reasons
Common questions
- Is sequin jacket profitable to sell on Amazon United States?
- The niche generates $122K/yr across 157 tracked products. 0 of 25 products launched in the last 360 days are still selling. 90-day search growth is -42.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the sequin jacket niche?
- 58 brands and 65 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in sequin jacket?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 13.5% — above our launch gate.
- When does demand for sequin jacket peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.5× the quietest.
- What does it cost to enter the sequin jacket niche?
- Listings span $8.11–$85.47; the average listing price is $36.91 (sweet spot $15–$100). The average incumbent carries 541 reviews — the moat a new listing must climb.