September Birthstone Earrings

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months

134K

Growth, 90 days vs prior 90

+5.6%

Conversion, latest week

1.4%

Market size, estimated

$97Ka year

Top search term

sapphire stud earrings20K searches a year

Listings sell for $52.06 on average, from $6.69 to $843.29. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $52.06 that is $0 to $5K a year per listing.

Average price

$52.06inside the $15 to $100 sweet spot

Price range

$6.69–$843.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

4.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #4,877 within Earrings. It carries 586 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

98%

Out of stock, average day

2.6%

Average rank

#4,877in Earrings

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

586per listing

Listings tracked

65

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months