Is september birthstone earrings profitable to sell on Amazon United States?

The niche generates $97K/yr across 65 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the september birthstone earrings niche?

35 brands and 39 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in september birthstone earrings?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.5%.

What does it cost to enter the september birthstone earrings niche?

Listings span $6.69–$843.29; the average listing price is $52.06 (sweet spot $15–$100). The average incumbent carries 586 reviews — the moat a new listing must climb.

september birthstone earrings

Worth a look

Shows a sweet-spot price point ($52.06 avg), but prices mostly outside the sweet spot ($6.69–$843.29) keeps it on the watch list.

Avg price

Great$52.06

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Brand share

Great52%

top-5 brand share — no brand owns this niche

Review moat

Good585.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.6%

90-day search growth — must beat 0% to launch

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Market size

Bad$97K

$97K/yr · 134K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Price range

Bad$6.69–$843.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, september birthstone earrings is a $97K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

september birthstone earrings market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $104K–$130K; units × avg price
Conversion rate: 1.4%
Avg BSR: #4,877
Page quality: 0%
Prime: 98%
Sponsored: 92%
Out of stock: 2.6%
Avg brand age: 42 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

52%

Top 20: 89%

Top-5 click share

30%

Top 20: 68%

Open market

42%

DECADENCE17%
Poxtex15%
GLOQUAT8%
CYW7%
Bestyle6%
Just Being Cute6%

Demand

Weekly Amazon search volume, last 42 weeks — +5.6% search growth over the last 90 days.

Open Trend

Top september birthstone earrings search terms

sapphire stud earrings20K/yr +33.2%0.8% conv.
saphire earrings silver10K/yr +1.4%0.7% conv.
saphire earrings gold10K/yr +47.9%0.6% conv.
september birthstone earrings16K/yr +11.1%0.4% conv.
sapphire drop earrings7K/yr +24.4%0.2% conv.
blue sapphire stud earrings7K/yr -3.0%0.9% conv.
blue sapphire earrings for women7K/yr +4.2%0.4% conv.
sapphire hoop earrings8K/yr -6.8%0.6% conv.
saphire stud earrings for women10K/yr -14.3%0.9% conv.
sapphire stud earrings for women8K/yr -13.3%1.3% conv.

All search terms

Top september birthstone earrings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gold Blue Earrings for Women Royal Blue September Birthstone Jewerly Set Stud Jacket Earring Stack September Birthday Gifts for Women

Poxtex$13.344.3★68 rev

Silver Blue Earrings for Women Royal Blue September Birthstone Created Sapphire Jewerly Set Huggie Hoop Jacket Earring Stack for Multiple Piercing Trendy Jewelry Gifts

Poxtex$13.244.3★28 rev

14K Solid Yellow Gold 4mm Round Natural Blue Sapphire September Birthstone Stud Earrings For Women

DECADENCE$112.554.3★33 rev

6.5mm Blue Sapphire Small Gold Stud Earrings Women Hypoallergenic Sterling Silver September Birthstone Earrings

CYW$125.614.3★4 rev

GLOQUAT Gold Blue Sapphire Hoop Earrings 14K Gold Plated Sapphire Earrings for Women Vintage Baguette Cubic Zirconia Hoop Earring Fashion Round Circle Hoops Blue Jewelry for Women 25mm

GLOQUAT$13.324.5★1,857 rev

Newest

by launch date

6.5mm Blue Sapphire Small Gold Stud Earrings Women Hypoallergenic Sterling Silver September Birthstone Earrings

CYW$125.614 rev

3mo ago

6.5mm Blue Sapphire Small Stud Earrings Women Hypoallergenic Sterling Silver Round Earrings

CYW$122.272 rev

3mo ago

ININY Certified Lab Grown Blue Sapphire Flat Back Stud Earrings September

ININY$98.7959 rev

8mo ago

Justbeingcute Sapphire Earrings Stud 14K Gold Stud Earrings for Women 4mm September Birthstone Studs 0.3ct Navy Blue Gemstone Anniversary/Mothers Day/Birthday Jewelry Gifts for Mom/Wife/Grandma

Just Being Cute$18.8919 rev

1y ago

Justbeingcute Sapphire Earrings Blue September Birthstone Stud 5mm Stud Earrings for Women Gold 0.5ct Navy Gemstone Sterling Silver Jewelry for Birthday/Christmas/Party/Anniversary/Wedding

Just Being Cute$23.8619 rev

1y ago

What buyers say about september birthstone earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“Beautiful blue color”

Value For Money11%

“Great Value”

Quality-Overall10%

“good quality earrings”

Size-Overall8%

“Fits and looks perfect, great”

Comfort-Overall7%

“Beautiful & Comfortable”

Precious Gemstone6%

“The encircling diamonds add elegance to the setting”

Weight Light4%

“Beautiful and lightweight”

Brightness/Shine/Glow4%

“shines so brightly”

Design-Overall4%

“It feels elegant”

Shape/Style3%

“Elegant Look”

What buyers complain about

Size-Overall21%

“Actually larger than expected”

Quality-Overall7%

“Low quality”

Durability6%

“Break easily”

Color5%

“black is not a color offered”

Allergies3%

“being prone to allergies”

Value For Money2%

“They look expensive”

Ease Of Use2%

“it was hard to figure out”

Thickness2%

“The posts I feel are slightly thicker than I prefer”

Fastener Quality2%

“The only criticism I have is that the clasp is hard to detach when removing them”

Advertised Vs Actual Product2%

“photos just dont do them justice”

Top return reasons

Size-Overall59%

Color11%

Advertised Vs Actual Product7%

Quality-Overall4%

Metal Authenticity3%

Defective Material/Parts3%