Separatec Mens Underwear

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $630K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+21.0%

Conversion, latest week

1.2%

Market size, estimated

$630Ka year

Peak month

June2.4× the quietest month

Top search term

david archy mens underwear234K searches a year

Listings sell for $37.05 on average, from $7.32 to $78.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $37.05 that is $0 to $4K a year per listing.

Average price

$37.05inside the $15 to $100 sweet spot

Price range

$7.32–$78.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

1.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #144 within Underwear. It carries 5,836 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#144in Underwear

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

5,836per listing

Listings tracked

156

18 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months