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Semi Formal Dresses for Teens

Fail

Buyers convert on only 0.0% of searches, so Semi Formal Dresses for Teens is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$4K/yr1.2M searches / yr
90-day growth
+6.8%search demand this quarter
Competition
8%top-5 click share · 132 brands · 156 sellers

Flapen Score

Semi Formal Dresses for Teens against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Semi Formal Dresses for Teens is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Semi Formal Dresses for Teens market on Amazon at a glance

Shoppers on Amazon United States searched for Semi Formal Dresses for Teens 1.2M times last year and spent an estimated $4K. The top 5 brands take 21% of clicks. Demand peaks in Feb–Apr–May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
0.0%
Market size, estimated
$4Ka year
Peak month
May5.2× the quietest month
Top search term
formal dresses for teens185K searches a year

02 · Price

A sale here is worth $37.43.

Listings sell for $37.43 on average, from $17.36 to $77.89. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $37.43 that is $0 to $4K a year per listing.

Average price
$37.43inside the $15 to $100 sweet spot
Price range
$17.36–$77.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
25.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,004 within Dresses. It carries 1,464 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
84%
Out of stock, average day
2.8%
Average rank
#1,004in Dresses
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
1,464per listing
Listings tracked
380

04 · Newcomers

7 of last year's 128 launches cleared the first-year sales bar.

128 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
128
Successful launches
7Amazon's first-year sales bar
Average brand age
28 months

Products

Top Semi Formal Dresses for Teens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

132 rising

Sellers

156

Top-5 brand share

21%

Top 20: 56%

Top-5 click share

8%

Top 20: 22%

Open market

79%

  • Brand 14%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Semi Formal Dresses for Teens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Apr, May · busiest ÷ quietest = 5.2×

Search terms

Top Semi Formal Dresses for Teens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • formal dresses for teens185K/yr
  • semi formal dresses for teens131K/yr
  • teen formal dress113K/yr
  • 8th grade dance dresses62K/yr
  • teen dresses for dance53K/yr
  • long dresses for teens60K/yr
  • teen dresses formal138K/yr
  • 8th grade formal dresses34K/yr
  • dance dresses for teens59K/yr
  • teen wedding guest dress47K/yr

Reviews and returns

What reviews say buyers love and hate about Semi Formal Dresses for Teens

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
25.2%of orders come back
“Runs very small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Semi Formal Dresses for Teens questions

Answered from the same tracked data.