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Seiko Field Watch

Fail

The top 5 brands take 98% of clicks, so Seiko Field Watch is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$626K/yr434K searches / yr
90-day growth
+16.4%search demand this quarter
Competition
47%top-5 click share · 6 brands · 55 sellers

Flapen Score

Seiko Field Watch against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Seiko Field Watch is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seiko Field Watch market on Amazon at a glance

Shoppers on Amazon United States searched for Seiko Field Watch 434K times last year and spent an estimated $626K. The top 5 brands take 98% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 434K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $626K a year.

Searches, last 12 months
434K
Growth, 90 days vs prior 90
+16.4%
Conversion, latest week
1.0%
Market size, estimated
$626Ka year
Top search term
seiko field watch66K searches a year

02 · Price

A sale here is worth $142.77.

Listings sell for $142.77 on average, from $19.78 to $343.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $142.77 that is $0 to $14K a year per listing.

Average price
$142.77above the $15 to $100 sweet spot
Price range
$19.78–$343.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #611 within Watches. It carries 8,164 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#611in Watches
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
8,164per listing
Listings tracked
30

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Seiko Field Watch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

$0$63K$125K$188K$250K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

55

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 86%

Open market

0%

  • SEIKO55%
  • Casio34%
  • Smith & Wesson3%
  • Timex3%
  • PRAESIDUS3%
  • Miykon2%
  • Open — no brand owns it (0%)

Demand

Seiko Field Watch search demand

Weekly searches over the year. Pick a range.

12K8KMar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Seiko Field Watch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • seiko field watch66K/yr
  • casio mq2461K/yr
  • seiko field watches for men35K/yr
  • casio field watch31K/yr
  • seiko 5 field watch22K/yr
  • casio forester33K/yr
  • casio forester watch22K/yr
  • automatic field watch28K/yr
  • automatic field watches for men19K/yr
  • casio mq24-9b10K/yr

Reviews and returns

What reviews say buyers love and hate about Seiko Field Watch

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
14%of negative reviews mention “Durability”
3.8%of orders come back
“Did not last”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Seiko Field Watch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data