Is see through underwear for men profitable to sell on Amazon United States?

The niche generates $483K/yr across 54 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (45/100).

How competitive is the see through underwear for men niche?

12 brands and 206 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in see through underwear for men?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 4.2%.

When does demand for see through underwear for men peak?

Demand peaks in Jun–Jul; the busiest month runs 3.3× the quietest.

What does it cost to enter the see through underwear for men niche?

Listings span $8.74–$58.65; the average listing price is $26.34 (sweet spot $15–$100). The average incumbent carries 5,727 reviews — the moat a new listing must climb.

see through underwear for men

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Avg price

Incredible$26.34

avg listing price — sweet spot $15–$100

Price range

Great$8.74–$58.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great31%

top-5 click share — an open shelf

Market size

Good$483K

$483K/yr · 1.8M searches

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,726.76

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.4%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, see through underwear for men is a $483K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 45/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

see through underwear for men market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: $527K–$659K; units × avg price
Conversion rate: 1.0%
Avg BSR: #1,001
Page quality: 0%
Prime: 98%
Sponsored: 72%
Out of stock: 4.4%
Avg brand age: 43 months
Avg seller age: 135 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

12 rising

Sellers

206

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

31%

Top 20: 63%

Open market

32 Degrees62%
BAMBOO COOL24%
Liberty Imports2%
WEERTI2%
XIEERDUO2%
Kinglaman2%
Open — no brand owns it (6 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 3.3×

Open Trend

Top see through underwear for men search terms

32 degrees women550K/yr -19.3%0.2% conv.
32 degrees cool mens shirt151K/yr +160.5%0.9% conv.
32 degrees men152K/yr -3.2%0.5% conv.
32 degrees211K/yr -31.2%0.1% conv.
32 degrees clothing126K/yr -25.8%0.0% conv.
32 degrees men underwear132K/yr -21.0%1.7% conv.
32 degrees women pants122K/yr -33.8%0.1% conv.
32 cool mens shirt42K/yr +62.2%0.8% conv.
32 cool25K/yr +60.7%0.4% conv.
32 degrees cool18K/yr +17.9%0.3% conv.

All search terms

Top see through underwear for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

32 Degrees Mens Cool Classic Crewneck T-Shirt Anti-Odor Quick Drying 4-Way Stretch Black Large

32 Degrees$10.104.6★3,359 rev

32 Degrees Mens 3 Pack Active Cool Mesh Quick Dry Boxer Brief (Large Blk/Blk/Blk)

32 Degrees$23.364.8★947 rev

32 Degrees Cool Womens Shirred Flowly Relaxed Lounge Built-in Cups Shelf Bra Tank Cami Black Medium

32 Degrees$13.264.3★5,366 rev

32 Degrees Mens Cool Classic Crewneck T-Shirt Anti-Odor Quick Drying 4-Way Stretch White Large

32 Degrees$10.114.6★3,359 rev

BAMBOO COOL Mens Undershirts Moisture Wicking Crewneck T Shirts Breathable Stretch Soft Tees for Men 6 Pack

BAMBOO COOL$48.504.5★1,990 rev

Newest

by launch date

32 Degrees Cool Womens Dolman Short Sleeve Stretch Top (US Alpha Large Regular Regular Taupe)

32 Degrees$21.8821 rev

4mo ago

32 Degrees Womens Skort with Inner Shorts 2 Front Pockets High Waist Athletic Tennis & Golf Skirt (Blue Large)

32 Degrees$23.2723 rev

5mo ago

Summer Tops for Women 2026 Short Sleeve Workout Clothes Athletic Shirts Pilates Outfits Camisetas Deportivas para Mujer V Neck Grey L

XIEERDUO$9.02797 rev

6mo ago

BAMBOO COOL Mens Undershirts Pack Soft T Shirts for Men Moisture Wicking Tees Stretchy Breathable Crew Neck Inner Shirt

BAMBOO COOL$58.653,448 rev

1y ago

BAMBOO COOL Mens Undershirts Moisture Wicking Crewneck T Shirts Breathable Stretch Soft Tees for Men 6 Pack

BAMBOO COOL$48.501,990 rev

1y ago

What buyers say about see through underwear for men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Not too tight”

Comfort-Overall18%

“comfortable to wear”

Quality-Overall10%

“Good quality shirts”

Value For Money7%

“They are affordable”

Soft Feel6%

“Very soft and stretchy”

Material Quality4%

“Very breathable material”

Warmth4%

“Warm and comfortable”

Advertised Vs Actual Product3%

“Just what I wanted”

Weight Light3%

“Great quality lightweight”

Breathability3%

“Comfortable and breathable”

What buyers complain about

Size-Overall19%

“to long”

Material Quality7%

“the material was not soft at all”

Quality-Overall5%

“Poor quality”

Thickness5%

“thicker fabric compared to my other synthetic sun shirts made of similar materials”

Comfort-Overall4%

“Uncomfortable”

Color3%

“the color changed after the first wash”

Durability3%

“Not very durable”

Sweat Resistance2%

“it does not absorb sweat really well”

Value For Money2%

“Overpriced and low quality”

Allergies2%

“itchy fabric”

Top return reasons

Size-Overall48%

Material Quality9%

Length7%

Waist Fit5%

Thin5%

Chest Fit4%

Advertised Vs Actual Product2%