see through bra
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Great$20.00avg listing price — sweet spot $15–$100
Price range
Great$9.76–$66.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Okay2,281.03avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Market size
Okay$126K$126K/yr · 1.4M searches
Returns
Bad8.9%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, see through bra is a $126K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct. Verdict: Worth a look — 51/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
see through bra market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $120K–$160K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #821
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 84%
- Out of stock
- 1.6%
- Avg brand age
- 46 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
48
Top-5 brand share
64%
Top 20: 95%
Top-5 click share
12%
Top 20: 31%
Open market
31%
- Avidlove32%
- DOBREVA13%
- Wingslove9%
- Deyllo5%
- Smart & Sexy5%
- INLYRIC5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.3×
Top see through bra search terms
- white lace bra241K/yr
- sheer bra191K/yr
- mesh bra150K/yr
- lace push up bra112K/yr
- see through bra144K/yr
- lace balconette bra57K/yr
- lingerie bra79K/yr
- avidlove bra48K/yr
- brown lace bra42K/yr
- black lace push up bra57K/yr
Top see through bra products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL
Avidlove$15.144.3★54 rev
INLYRIC Womens Cosnufy Sheer Balconette Bra Demi Unlined Plunge Mesh See Through Sexy Bras Underwire Brown Purple 36D
INLYRIC$20.384.4★2,585 rev
Avidlove Womens Sexy Lace Bra Sheer Balconette Underwire Unlined Everyday Bras Lingerie White
Avidlove$14.794.2★859 rev
Wingslove Womens Sexy Lace Bra Demi Sheer Mesh Balconette See Through Bralette Unlined Underwire Embroidered (Black 34DD)
Wingslove$18.384.4★1,024 rev
Victorias Secret Dream Angels Wicked Unlined Lace Balconette Bra Bras for Women Coconut White 38B
Victoria's Secret$34.444.4★658 rev
Newest
by launch dateAvidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL
Avidlove$15.1454 rev
Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL
Avidlove$15.4154 rev
Avidlove Lace Bras for Women Sexy Balconette Lace Floral Bra Sheer Mesh Bras Unlined Underwire Lingerie Bra Black
Avidlove$19.1947 rev
Avidlove Womens Sexy Lace Bra Balconette Underwire Unlined Sheer Mesh Bras S-XXL White
Avidlove$11.0448 rev
Upushall Unlined Bras for Women Sexy See Through Mesh Underwire Plunge Demi Lace Bra Black 40D
Upushall$9.96323 rev
Trending
90-day click momentumAvidlove Lace Bras for Women Sexy Balconette Lace Floral Bra Sheer Mesh Bras Unlined Underwire Lingerie Bra Black
Avidlove$19.194.0★
Avidlove Womens Sexy Lace Bra Balconette Underwire Unlined Sheer Mesh Bras S-XXL White
Avidlove$11.044.0★
Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL
Avidlove$15.144.3★
Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL
Avidlove$15.414.3★
Deyllo Womens Push Up Lace Bra Comfort Padded Underwire Bra Lift Up Add One Cup(Black 34C)
Deyllo$25.264.3★
What buyers say about see through bra
What buyers praise and complain about, mined from review topics.What buyers love
“comfortable enough to wear all day”
“Fits accurately”
“Excellent quality”
“Great Value”
“Nice color”
“its a very soft material”
“really nice material, soft, and good fit”
“as advertised”
“Stylish and Flattering,”
“seems to be good quality order a size or two up if you have a bigger chest overall its cute”
What buyers complain about
“Fit is small”
“Poor quality”
“irritated my skin”
“The straps are sewn in a way you cannot adjust them”
“gave me weird shape from the side”
“Not super comfortable”
“The bra has no padding”
“Overpriced”
“I have a very small chest however there's not a lot of support in this”
“not as durable as i had hoped”
Top return reasons
Common questions
- Is see through bra profitable to sell on Amazon United States?
- The niche generates $126K/yr across 195 tracked products. 7 of 62 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the see through bra niche?
- 37 brands and 48 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in see through bra?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Allergies. The return rate is 8.9% — above our launch gate.
- When does demand for see through bra peak?
- Demand peaks in Oct; the busiest month runs 2.3× the quietest.
- What does it cost to enter the see through bra niche?
- Listings span $9.76–$66.12; the average listing price is $20.00 (sweet spot $15–$100). The average incumbent carries 2,281 reviews — the moat a new listing must climb.