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Security Shirt

Maybe

Products sell for $20.36 on average, inside the sweet spot. But buyers convert on only 1.2% of searches, so Security Shirt is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$119K/yr479K searches / yr
90-day growth
+34.5%search demand this quarter
Competition
37%top-5 click share · 15 brands · 22 sellers

Flapen Score

Security Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Security Shirt is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Security Shirt market on Amazon at a glance

Security Shirt is a $119K a year market on Amazon United States, with 479K searches a year. The top 5 brands take 67% of clicks. Demand peaks in Jun–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 479K times a year and 1.2% buy. Search demand moved +34.5% in 90 days, so the market is growing into its $119K a year.

Search volume
479K
Search growth, 90 days
+34.5%
Conversion
1.2%
Market size
$119K

02 · Money

The money is thin.

Shoppers bought 8K to 10K units at $20.36 on average, 100 to 250 per product. Units times price is $163K to $204K a year.

Units sold
8K–10K
Units per product
100–250
Average price
$20.36
Units × price
$163K–$204K

03 · Shelf

Brands here are settling in.

The average listing ranks #4,160. 93% of listings ship Prime. 95% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.7% of the time. The average brand has sold here for 50 months.

Average BSR
#4,160
Prime
93%
Sponsored
95%
Out of stock
0.7%
Average brand age
50 months

Products

Top Security Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$4K$7K$11K$14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

22

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

37%

Top 20: 78%

Open market

24%

  • First Class16%
  • Promotion & Beyond14%
  • Propper14%
  • NYC FACTORY13%
  • ViewBrite Safety10%
  • TCCFCCT9%

Demand

Security Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Oct · busiest ÷ quietest = 2.7×

Search terms

Top Security Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • security shirts for men151K/yr
  • security shirt114K/yr
  • security shirts31K/yr
  • security polo shirts for men23K/yr
  • security t shirt20K/yr
  • black security shirt15K/yr
  • security polo12K/yr
  • security shirts for women12K/yr
  • security uniform13K/yr
  • security uniforms for men15K/yr

Reviews and returns

What reviews say buyers love and hate about Security Shirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.17

received a medium

Order it a size down if not 2 sizes

Runs big

Quality-Overall21%−0.16

Poor quality control

cheap

Poor quality

Wrinkles8%−0.08

Arrived very wrinkled and very thin

Sweat Resistance4%+0.30

I just wish the sweat band was better

Strength4%−0.04

Not sturdy for even one use

Love

Size-Overall32%−0.17

Fits good

Fits as advertised

Fits perfect nice little hat

Quality-Overall25%−0.16

This shirt is great quality

Good quality

Great product

Value For Money6%+0.62

Great value

Good price

Cant beat the price unless youre looking to customize it

Material Quality6%+0.79

Quality good, material thick and comfortable

Material is light with a nice silky touch on the inside of the shirt

Great quality material

Advertised Vs Actual Product4%+0.32

Got the job done

Fits as advertised

Return

4.6% Return rate 75% Fixable by listing

Size-Overall51%▆▇▇███

received a medium

Order it a size down if not 2 sizes

Runs big

Material Quality9%▆▇█▆▆▅
Chest Fit6%█▆█▆▅▅
Length6%▇█▆▆▅▆
Thin4%█▂▄▄▄▃

FAQ

Common Security Shirt questions

Answered from the same tracked data.