security shirt
Worth a lookShows a sweet-spot price point ($20.36 avg), but weak search conversion (1.2%) keeps it on the watch list.
Avg price
Great$20.36avg listing price — sweet spot $15–$100
Price range
Great$7.82–$57.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+34.5%90-day search growth — must beat 0% to launch
Review moat
Good1,222.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Market size
Okay$119K$119K/yr · 479K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, security shirt is a $119K/yr Amazon United States market (479K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jun–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
security shirt market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $163K–$204K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #4,160
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 95%
- Out of stock
- 0.7%
- Avg brand age
- 50 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
22
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
37%
Top 20: 78%
Open market
24%
- First Class16%
- Promotion & Beyond14%
- Propper14%
- NYC FACTORY13%
- ViewBrite Safety10%
- TCCFCCT9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.5% search growth over the last 90 days.Peak months: Jun, Oct · busiest ÷ quietest = 2.7×
Top security shirt search terms
- security shirts for men151K/yr
- security shirt114K/yr
- security shirts31K/yr
- security polo shirts for men23K/yr
- security t shirt20K/yr
- black security shirt15K/yr
- security polo12K/yr
- security shirts for women12K/yr
- security uniform13K/yr
- security uniforms for men15K/yr
Top security shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mens Security Tee Front & Back (BB Black/White XL)
NYC FACTORY$14.604.6★2,626 rev
TCCFCCT Security Shirts for Men Security Uniform Shirt for Guard Work Concerts Events Weddings Staff ST-Black XL
TCCFCCT$10.634.4★95 rev
Security Shirt | Printed Security on Front/Back | Security Guard T-Shirt 2 Sided Print | Event Staff Safety Guard Tee (US Alpha X-Large Regular Regular Black)
ViewBrite Safety$14.114.6★98 rev
Pranboo Security Polo Shirts Security Work Polo Shirts. Security site Shirts Doorman and Guard Polo Shirt Black L
Pranboo$19.744.6★14 rev
Promotion & Beyond Security with US Flag Unisex T-Shirt L Black
Promotion & Beyond$18.934.5★1,639 rev
Newest
by launch datePranboo Security Polo Shirts Security Work Polo Shirts. Security site Shirts Doorman and Guard Polo Shirt Black L
Pranboo$19.7414 rev
TCCFCCT Security Shirts for Men Security Uniform Shirt for Guard Work Concerts Events Weddings Staff ST-Black XL
TCCFCCT$10.6395 rev
Uno Mejor Security Shirts for Men Safety Work Shirt for Security Guard Front Back Print T Shirts for Men Supermarket School ABDX-Black XL
Uno Mejor$12.1790 rev
Uno Mejor Security T Shirts for Men Safety Work Shirt for Security Guard Front Back Print T Shirts for Men Supermarket School ABDX-Black L
Uno Mejor$11.4890 rev
Uno Mejor Security Shirts for Men Safety Work Shirt for Security Guard Front Back Print T Shirts for Men Supermarket School ABDX-Yellow XL
Uno Mejor$11.3690 rev
Trending
90-day click momentumUno Mejor Security Shirts for Men Safety Work Shirt for Security Guard Front Back Print T Shirts for Men Supermarket School ABDX-Black XL
Uno Mejor$12.174.4★
Uno Mejor Security Shirts for Men Safety Work Shirt for Security Guard Front Back Print T Shirts for Men Supermarket School ABDX-Yellow XL
Uno Mejor$11.364.4★
Security Shirt | Printed Security on Front/Back | Security Guard T-Shirt 2 Sided Print | Event Staff Safety Guard Tee (US Alpha X-Large Regular Regular Black)
ViewBrite Safety$14.114.6★
Pranboo Security Polo Shirts Security Work Polo Shirts. Security site Shirts Doorman and Guard Polo Shirt Black L
Pranboo$19.744.6★
Propper mens F5855 Security Uniform Polo Shirt Black XX-Large US
Propper$31.334.6★
What buyers say about security shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Fits good”
“This shirt is great quality”
“Great value”
“Quality good, material thick and comfortable”
“Got the job done”
“Did I mention its comfortable”
“Hat was nice and durable”
“Elegant, very nice”
“Lightweight and breathable”
“Lightweight and breathable”
What buyers complain about
“received a medium”
“Poor quality control”
“Arrived very wrinkled and very thin”
“I just wish the sweat band was better”
“Not sturdy for even one use”
“They do run a little longer”
“After you wash a few times they lose their shape”
Top return reasons
Common questions
- Is security shirt profitable to sell on Amazon United States?
- The niche generates $119K/yr across 43 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +34.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the security shirt niche?
- 15 brands and 22 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in security shirt?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Wrinkles. The return rate is 4.6%.
- When does demand for security shirt peak?
- Demand peaks in Jun–Oct; the busiest month runs 2.7× the quietest.
- What does it cost to enter the security shirt niche?
- Listings span $7.82–$57.37; the average listing price is $20.36 (sweet spot $15–$100). The average incumbent carries 1,222 reviews — the moat a new listing must climb.