Security Shirt

Shoppers searched for this 479K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months

479K

Growth, 90 days vs prior 90

+34.5%

Conversion, latest week

1.2%

Market size, estimated

$119Ka year

Peak month

October2.7× the quietest month

Top search term

security shirts for men151K searches a year

Listings sell for $20.36 on average, from $7.82 to $57.37. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $20.36 that is $2K to $5K a year per listing.

Average price

$20.36inside the $15 to $100 sweet spot

Price range

$7.82–$57.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

4.6%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #4,160 within Polos. It carries 1,222 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

93%

Out of stock, average day

0.7%

Average rank

#4,160in Polos

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

1,222per listing

Listings tracked

43

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months