Security Jacket

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -46.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

198K

Growth, 90 days vs prior 90

-46.0%

Conversion, latest week

0.2%

Market size, estimated

$12Ka year

Peak month

November5.0× the quietest month

Top search term

security jacket70K searches a year

Listings sell for $39.14 on average, from $7.37 to $240.32. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $39.14 that is $0 to $4K a year per listing.

Average price

$39.14inside the $15 to $100 sweet spot

Price range

$7.37–$240.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

3.5%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #1,498 within Jackets & Coats. It carries 2,140 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

76%

Out of stock, average day

3.1%

Average rank

#1,498in Jackets & Coats

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

2,140per listing

Listings tracked

87

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months