security jacket
Skip itSoft demand (-46.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$39.14avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,139.59avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$7.37–$240.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$12K$12K/yr · 198K searches
Growth
Bad-46.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, security jacket is a $12K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
security jacket market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $39K–$49K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #1,498
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 70%
- Out of stock
- 3.1%
- Avg brand age
- 52 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
39 rising
Sellers
96
Top-5 brand share
55%
Top 20: 89%
Top-5 click share
22%
Top 20: 53%
Open market
41%
- First Class17%
- Propper11%
- Smart People Clothing10%
- TCCFCCT9%
- RYNO GEAR8%
- Gs-eagle5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -46.0% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.0×
Top security jacket search terms
- security jacket70K/yr
- security jackets for men59K/yr
- security windbreaker11K/yr
- security jackets13K/yr
- security guard jacket12K/yr
- security jacket for security guard12K/yr
- security jacket for women8K/yr
- black security jacket7K/yr
- security coat7K/yr
Top security jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
First Class 100% Nylon Windbreaker with Securtiy I.D. (Black)-XL
First Class$29.804.5★1,164 rev
TCCFCCT Security Vest for Security Guard 9 Pockets High Visibility Reflective Safety Vest for Men Women Durable Hi Vis Vest with Reinforced Sewing Meets ANSI/ISEA (G100S-Black L)
TCCFCCT$16.994.5★650 rev
BACKBONE Mens Security Vest Black 8Pocket Uniform with SECURITY Embroidery
BACKBONE$43.554.5★548 rev
Security Zipped up Windbreaker in Black with Silver/Reflective Decorations Front and Back
Smart People Clothing$46.134.7★12 rev
Gs-eagle For Mens Security Zip Up Black Windbreaker Hoodie Jacket Large
Gs-eagle$73.184.6★136 rev
Newest
by launch date
Pranboo Security Polo Shirts Security Work Polo Shirts. Security site Shirts Doorman and Guard Polo Shirt Black L
Pranboo$19.7414 rev
Security Zipped up Windbreaker in Black with Silver/Reflective Decorations Front and Back
Smart People Clothing$46.1312 rev
Security Zipped up Windbreaker in Black with White/Reflective Decorations Front and Back
Smart People Clothing$47.4712 rev
Uniform Security Wind Breaker Coaches Jacket Style Windbreaker Black XX-Large
Propper$28.1136 rev
Uniform Security Wind Breaker Coaches Jacket Style Windbreaker LAPD Navy Medium
Propper$30.6036 rev
Trending
90-day click momentumUniform Security Wind Breaker Coaches Jacket Style Windbreaker LAPD Navy Medium
Propper$30.604.4★
Pranboo Security Polo Shirts Security Work Polo Shirts. Security site Shirts Doorman and Guard Polo Shirt Black L
Pranboo$19.744.6★
AYKRM 7 Pockets High Visibility Security Vests
AYKRM$27.074.6★
NYC FACTORY Mens Security Wind Breaker Jacket (Button Chest & Back Black/White M)
NYC FACTORY$28.714.6★
Smart People Clothing Security jacket nylon windbreaker with White/Reflective decorations front and back.
Smart People Clothing$34.384.4★
What buyers say about security jacket
What buyers praise and complain about, mined from review topics.What buyers love
“Reliable quality for its price”
“Fits good”
“lots of pockets”
“Great Value”
“It is comfortable”
“the material feels durable enough to handle regular wear”
“Very warm”
“Super durable”
“Super lightweight”
“This is the safety vest Amazon should provide to all employees”
What buyers complain about
“Runs small”
“Poor quality control”
“Coming apart”
“the reflective strips started peeling at the edges”
“Its cheap”
“making it difficult to put on or take off quickly”
“Pockets are too small”
“are not the brilliant yellow that scares away animals”
“The materials are quite cheap; I have used mine for 4 months and I have torn stitching, torn fabric, and the plastic window has completely disintegrated”
“Seller sent a used worn jacket”
Top return reasons
Common questions
- Is security jacket profitable to sell on Amazon United States?
- The niche generates $12K/yr across 87 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -46.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the security jacket niche?
- 39 brands and 96 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in security jacket?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.5%.
- When does demand for security jacket peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.0× the quietest.
- What does it cost to enter the security jacket niche?
- Listings span $7.37–$240.32; the average listing price is $39.14 (sweet spot $15–$100). The average incumbent carries 2,140 reviews — the moat a new listing must climb.