security hoodie
Skip itSoft demand (-51.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$44.52avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Good792.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Price range
Okay$9.69–$240.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 78K searches
Growth
Bad-51.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, security hoodie is a $25K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
security hoodie market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $22K–$33K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #21,746
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 67%
- Out of stock
- 2.9%
- Avg brand age
- 53 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
63
Top-5 brand share
45%
Top 20: 87%
Top-5 click share
25%
Top 20: 61%
Open market
49%
- RYNO GEAR12%
- NBT Clothing11%
- 13Fifty7%
- Gs-eagle7%
- Rothco7%
- The Goozler6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -51.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.2×
Top security hoodie search terms
- security hoodie29K/yr
- security hoodies for men22K/yr
- security sweater10K/yr
- security sweater for men8K/yr
- security sweatshirt9K/yr
Top security hoodie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
13Fifty 13FA Security Utility Hoodie - USA Patriotic Apparel - 100% Polyester for Odor Free Moisture-Wicking Quick Dry Comfort.
13Fifty$71.043.8★5 rev
NBT Clothing Body Guard Hoodie 2.0 Mens CE AA Aramid Protective Pullover with Removable Armor Black XXX-Large Abrasion Resistant 3-Layer All-Season Riding Hoodie
NBT Clothing$240.324.2★30 rev
Rothco Security Conceal-Ops Hoodie - Black (US Alpha X-Large Regular Regular Black)
Rothco$44.874.6★786 rev
RYNO GEAR SECURITY ZIPPERED HOODIE SWEATER 4XL (GOLD ID)
RYNO GEAR$30.134.4★418 rev
NBT Clothing Body Guard Hoodie 2.0 Mens CE AA Aramid Protective Pullover with Removable Armor Black Small Abrasion Resistant 3-Layer All-Season Riding Hoodie
NBT Clothing$224.784.2★30 rev
Newest
by launch date
NE Security Crewneck Sweatshirt Long Sleeve Unisex Premium Cotton Blend for Security Guards (US Alpha Large Regular Regular Black)
NE Beauty$19.631 rev
NBT Clothing Body Guard Hoodie 2.0 Mens CE AA Aramid Protective Pullover with Removable Armor Black XXX-Large Abrasion Resistant 3-Layer All-Season Riding Hoodie
NBT Clothing$240.3230 rev
NBT Clothing Body Guard Hoodie 2.0 Mens CE AA Aramid Protective Pullover with Removable Armor Black Small Abrasion Resistant 3-Layer All-Season Riding Hoodie
NBT Clothing$224.7830 rev
Mens Long Sleeve Security T-Shirt (BB Chest & Security Sleeve Black/White M)
NYC FACTORY$15.9616 rev
13FA SECURITY Reflective Utility Hoodie - High Visibility Safety Apparel - 100% Polyester for Odor Free Quick Dry Comfort.
13FA$80.124 rev
Trending
90-day click momentumNE Security Crewneck Sweatshirt Long Sleeve Unisex Premium Cotton Blend for Security Guards (US Alpha Large Regular Regular Black)
NE Beauty$19.635.0★
NBT Clothing Body Guard Hoodie 2.0 Mens CE AA Aramid Protective Pullover with Removable Armor Black XXX-Large Abrasion Resistant 3-Layer All-Season Riding Hoodie
NBT Clothing$240.324.2★
NBT Clothing Body Guard Hoodie 2.0 Mens CE AA Aramid Protective Pullover with Removable Armor Black Small Abrasion Resistant 3-Layer All-Season Riding Hoodie
NBT Clothing$224.784.2★
RYNO GEAR SECURITY ZIPPERED HOODIE SWEATER 4XL (GOLD ID)
RYNO GEAR$30.134.4★
TICONN High Visibility Safety Sweatshirt Hoodie Reflective Hi-Vis ANSI Class 3 Fleece Zippered Hooded Jacket with Black Bottom for men and women (Yellow&Black XL)
TICONN$28.664.6★
What buyers say about security hoodie
What buyers praise and complain about, mined from review topics.What buyers love
“No Complaints”
“Fits great”
“nice/warm”
“plenty of pocket room”
“It is comfortable”
“Great buy for the money”
“The material is nice comfy and warm”
“Gift”
“Cool safety hoodie”
“Durable, lightweight, and perfect for construction, roadside, or night work”
What buyers complain about
“Very baggy”
“Cheap and lasts”
“Coming apart”
“it does get the little fuzzy balls after you wash it a few times”
“no inner pockets”
“I also feel like the reflective strip is failing—it no longer reflects light at night”
“too too expensive for what the jacket really is”
“The materials are quite cheap; I have used mine for 4 months and I have torn stitching, torn fabric, and the plastic window has completely disintegrated”
“Second one didnt feel as heavy weight”
“the incense type of smell those store have”
Top return reasons
Common questions
- Is security hoodie profitable to sell on Amazon United States?
- The niche generates $25K/yr across 81 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -51.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the security hoodie niche?
- 43 brands and 63 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in security hoodie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.1%.
- When does demand for security hoodie peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.2× the quietest.
- What does it cost to enter the security hoodie niche?
- Listings span $9.69–$240.32; the average listing price is $44.52 (sweet spot $15–$100). The average incumbent carries 792 reviews — the moat a new listing must climb.