security hat
Worth a lookShows a sweet-spot price point ($19.59 avg), but a small market ($146K/yr) keeps it on the watch list.
Avg price
Great$19.59avg listing price — sweet spot $15–$100
Review moat
Great332.07avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.16–$43.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$146K$146K/yr · 173K searches
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, security hat is a $146K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 54/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
security hat market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $157K–$196K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #4,676
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 79%
- Out of stock
- 1.4%
- Avg brand age
- 47 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
40
Top-5 brand share
63%
Top 20: 97%
Top-5 click share
40%
Top 20: 77%
Open market
32%
- Falari22%
- Speedy Pros13%
- zerogravitee12%
- Rothco10%
- First Class6%
- Bequemhaus5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.3×
Top security hat search terms
- security hat94K/yr
- security hats for security guard20K/yr
- security hats12K/yr
- security hats for men14K/yr
- security cap9K/yr
- black security hat7K/yr
- security caps for men6K/yr
- security guard hat8K/yr
- allied universal security hat3K/yr
Top security hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Falari Security Hat Baseball Cap - Gold or White Embroidery Security Front Bill & Back - Adjustable Size - White (1pk)
Falari$10.134.6★815 rev
Security Truckers Mesh Snapback hat in Black - One Size
zerogravitee$18.614.2★216 rev
Rothco Security Hat Embroidered Security Guard Cap Adjustable Cotton Low Profile Baseball Cap for Event Staff Patrol Use (Black/White)
Rothco$14.774.6★1,452 rev
Bequemhaus Security Hat Security Guard Hats Cap Embroidery Adjustable Size Baseball Caps Police FBI SWAT Cosplay Costume Accessory (Black Security)
Bequemhaus$10.134.7★17 rev
Speedy Pros Trucker Hat Baseball Cap Professional Security Guard A Embroidery Cotton Dad Hats for Men & Women Snapback Black Design Only
Speedy Pros$23.854.4★113 rev
Newest
by launch dateBequemhaus Security Hat Security Guard Hats Cap Embroidery Adjustable Size Baseball Caps Police FBI SWAT Cosplay Costume Accessory (Black Security)
Bequemhaus$10.1317 rev
Waldeal Security Trucker Hat for Men Women Embroidered Adjustable Snapback Mesh Baseball Cap for Security Guard White
Waldeal$16.8444 rev
ForFine Security Hat Security Guard Hats Adjustable Size Embroidery Baseball Cap Hat Secret Service Cosplay Spy FBI Accessory (White-1pcs)
ForFine$10.5096 rev
13FA Security Reflective Utility Beanie - USA Patriotic Gear - Stretch-Fit Poly-Spandex - Unisex Hi-Vis Hat
13Fifty$28.8024 rev
Security Hats for Men Women Security Accessories Baseball Cap Army Veteran Christmas Birthday Gifts for Police Dad Papa Mom Grandpa Husband Uncle
Wsysthute$17.7325 rev
Trending
90-day click momentumBequemhaus Security Hat Security Guard Hats Cap Embroidery Adjustable Size Baseball Caps Police FBI SWAT Cosplay Costume Accessory (Black Security)
Bequemhaus$10.134.7★
Falari Security Hat Baseball Cap - Gold or White Embroidery Security Front Bill & Back - Adjustable Size - White (3pk)
Falari$20.084.6★
Falari Security Hat Baseball Cap - Gold or White Embroidery Security Front Bill & Back - Adjustable Size - Gold (1pk)
Falari$10.264.6★
Speedy Pros Trucker Hat Baseball Cap Professional Security Guard A Embroidery Cotton Dad Hats for Men & Women Snapback Black Design Only
Speedy Pros$23.854.4★
Speedy Pros Soft Baseball Cap Professional Security Guard A Embroidery Others Surveillance Twill Cotton Monitoring Dad Hats for Men & Women Black Design Only
Speedy Pros$20.974.4★
What buyers say about security hat
What buyers praise and complain about, mined from review topics.What buyers love
“I like the overall quality and the embroidery”
“Fits Well”
“Worth the money”
“Well made and durable”
“It's very comfortable”
“good material”
“easy to adjust”
“so it stays comfortable without feeling too hot”
“Met my expectations”
“Easy to dial in”
What buyers complain about
“So small”
“Poor quality control”
“Faded 3 days”
“Thin”
“They also shrink in the dryer quite easily”
“Itchy, could just be my scalp”
“Its a little expensive”
“made of better material”
“However, I did encounter some discomfort due to the pre-curved bill, which pressed on my temples”
“However, I did encounter some discomfort due to the pre-curved bill, which pressed on my temples”
Top return reasons
Common questions
- Is security hat profitable to sell on Amazon United States?
- The niche generates $146K/yr across 43 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the security hat niche?
- 23 brands and 40 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in security hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.0%.
- When does demand for security hat peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.3× the quietest.
- What does it cost to enter the security hat niche?
- Listings span $9.16–$43.81; the average listing price is $19.59 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.