security guard costume
Skip itSoft demand (-22.5% this quarter) — this niche doesn't clear our bar today.
Price range
Great$7.79–$58.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.36avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Great399.83avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad$90K$90K/yr · 116K searches
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, security guard costume is a $90K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
security guard costume market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $55K–$73K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #4,215
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 95%
- Out of stock
- 12.3%
- Avg brand age
- 49 months
- Avg seller age
- 189 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
36
Top-5 brand share
54%
Top 20: 93%
Top-5 click share
40%
Top 20: 82%
Open market
41%
- Promotion & Beyond15%
- TCCFCCT15%
- A-SAFETY12%
- Tahonuss7%
- HATAUNKI5%
- Falari5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 17.7×
Top security guard costume search terms
- security costume32K/yr
- security guard costume40K/yr
- security outfit9K/yr
- security costume for kids5K/yr
- security guard costume kids4K/yr
- security costume men4K/yr
- body guard costume5K/yr
- security costume accessories4K/yr
- security costume adult9K/yr
- security guard costume men4K/yr
Top security guard costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
A-SAFETY Black Security Vests
A-SAFETY$19.824.6★359 rev
Promotion & Beyond Security Guard Event Staff Double-Sided Unisex T-Shirt (Big Logo) | Small Black
Promotion & Beyond$12.824.2★23 rev
TCCFCCT Security Vest for Security Guard 9 Pockets High Visibility Reflective Safety Vest for Men Women Durable Hi Vis Vest with Reinforced Sewing Meets ANSI/ISEA (G100S-Black L)
TCCFCCT$16.994.5★650 rev
5pcs Agent Costume Set Secret Security Service Outfit Accessory Kit Includes Adjustable Hat Pretied Zipper Tie Black Sunglasses Earpiece and ID Card for Teens Adults Cosplay Game Halloween Party Gear
Tahonuss$18.614.2★51 rev
TCCFCCT Security Shirts for Men Security Uniform Shirt for Guard Work Concerts Events Weddings Staff ST-Black XL
TCCFCCT$10.634.4★95 rev
Newest
by launch date
ERDOGLY Security Hats Security Guard Costume Accessories Include Agent Hat Baseball Cap with Police Officer Badge Secret Service Earpiece and Black Sunglasses 3D Embroidered Cop Hat for Men Women
ERDOGLY$19.6870 rev
EaciTown Agent Costume Halloween Security Service Outfit Accessory Secret Spy Costume Props Hat Sunglasses ID card Fake Earpiece Set of 4
EaciTown$15.156 rev
Security Guard Costume Include Security Hat Earpiece and Glasses Secret Service Agent Spy Accessories for Halloween Cosplay
FHAEIOS$11.217 rev
TCCFCCT Security Shirts for Men Security Uniform Shirt for Guard Work Concerts Events Weddings Staff ST-Blue XL
TCCFCCT$9.9695 rev
AK A-KSAFETY Black Security Vest - High Visibility & Reflective Safety Vest for Security Guards Construction & Work - Size L
AK A-KSAFETY$16.64100 rev
Trending
90-day click momentum
Southern Sisters Security Event Safety Guard Black Back and Front Printing Tall Sizes Unisex T Shirt Med
Southern Sisters$7.824.6★
TCCFCCT Security Shirts for Men Security Uniform Shirt for Guard Work Concerts Events Weddings Staff ST-Blue XL
TCCFCCT$9.964.4★
ERDOGLY Security Hats Security Guard Costume Accessories Include Agent Hat Baseball Cap with Police Officer Badge Secret Service Earpiece and Black Sunglasses 3D Embroidered Cop Hat for Men Women
ERDOGLY$19.684.5★
TCCFCCT Security Shirts for Men Security Uniform Shirt for Guard Work Concerts Events Weddings Staff ST-Black XL
TCCFCCT$10.634.4★
AK A-KSAFETY Black Security Vest - High Visibility & Reflective Safety Vest for Security Guards Construction & Work - Size L
AK A-KSAFETY$16.644.5★
What buyers say about security guard costume
What buyers praise and complain about, mined from review topics.What buyers love
“Fit good”
“badge are pretty good quality”
“Good price”
“still looks brand new”
“Fun costume for kids”
“Its made from a breathable polyester mesh that feels lightweight”
“And are adjustable”
“Great accessories”
“Simple”
“The materials feel lightweight”
What buyers complain about
“Poor quality control”
“Deceiving pictures”
“And is very flimsy”
“The handcuffs broke within hours of being put on”
“Price crazy amount”
“It's too short”
“The handcuffs were made with better materials”
“I just wish the sweat band was better”
“The quality is so thin”
“The hat is extremely flimsy, thin, and shiny, and mine arrived so wrinkled that I havent been able to get it to hold any shape at all”
Top return reasons
Common questions
- Is security guard costume profitable to sell on Amazon United States?
- The niche generates $90K/yr across 41 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the security guard costume niche?
- 29 brands and 36 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in security guard costume?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Strength. The return rate is 4.9%.
- When does demand for security guard costume peak?
- Demand peaks in Oct–Nov; the busiest month runs 17.7× the quietest.
- What does it cost to enter the security guard costume niche?
- Listings span $7.79–$58.99; the average listing price is $18.36 (sweet spot $15–$100). The average incumbent carries 400 reviews — the moat a new listing must climb.