Security Guard Costume

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months

116K

Growth, 90 days vs prior 90

-22.5%

Conversion, latest week

4.3%

Market size, estimated

$90Ka year

Peak month

October17.7× the quietest month

Top search term

security costume32K searches a year

Listings sell for $18.36 on average, from $7.79 to $58.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.36 that is $0 to $2K a year per listing.

Average price

$18.36inside the $15 to $100 sweet spot

Price range

$7.79–$58.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.9%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #4,215 within Accessories. It carries 400 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

93%

Out of stock, average day

12.3%

Average rank

#4,215in Accessories

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

400per listing

Listings tracked

41

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months