security beanie
Skip itSoft demand (-60.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$15.94avg listing price — sweet spot $15–$100
Price range
Great$5.99–$44.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good588.24avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$21K$21K/yr · 29K searches
Growth
Bad-60.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, security beanie is a $21K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
security beanie market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $24K–$32K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #16,460
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 73%
- Out of stock
- 11.1%
- Avg brand age
- 59 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
37
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
40%
Top 20: 86%
Open market
34%
- Rothco23%
- Eachnice15%
- 13Fifty8%
- Generic7%
- RW6%
- Black Duck Brand6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -60.2% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.1×
Top security beanie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rothco Polar Fleece Security Watch Cap - Embroidered Security for Cold Weather Protection
Rothco$10.763.9★926 rev
NC Mens Security Black with White Yellow Letters Long Knitted Cuffed Beanie Folded Embroidered Beanie Skull Watch Cap Hat
Eachnice$9.164.6★410 rev
13FA Security Reflective Utility Beanie - USA Patriotic Gear - Stretch-Fit Poly-Spandex - Unisex Hi-Vis Hat
13Fifty$28.804.6★24 rev
NC Mens Security Black with White Yellow Letters Long Knitted Cuffed Beanie Folded Embroidered Beanie Skull Watch Cap Hat
Eachnice$9.074.6★410 rev
RW Security Embroidered Cuff Knitted Beanie (Black/White)
RW$16.054.5★171 rev
Newest
by launch date
Security Beanie Unisex Beanie Hat Soft Winter Beanies Cuff Beanie Knit Hat Black
Generic$10.980 rev
13FA Police Utility Beanie - USA Patriotic Gear - Poly-Spandex Blend for Stretch-Fit Comfort - Unisex Hi-Vis Winter Hat (US Alpha One Size Standard Black & Black)
13FA$28.7149 rev
13FA Security Reflective Utility Beanie - USA Patriotic Gear - Stretch-Fit Poly-Spandex - Unisex Hi-Vis Hat
13Fifty$28.8024 rev
Temple Tape Tactical Beanie Hat - American Flag Fleece Winter Watch Cap - Military Hats for Men - Mens Army Beanies - Black - One Size
Temple Tape$15.06118 rev
Security Guard Flag Winter Beanie Hats for Men Women Soft Warm Knit Hat Ski Stocking Cuffed Cap Black
Generic$10.880 rev
Trending
90-day click momentum
Custom Striped Beanie for Men & Women Security Guard Acrylic Fleece Skull Cap Hats 1 Size Black Design Only
Speedy Pros$21.995.0★
Security Beanie Unisex Beanie Hat Soft Winter Beanies Cuff Beanie Knit Hat Black
Generic$10.980.0★
Temple Tape Tactical Fleece Watch Cap Beanie Skull Cap Fleece Hat - Black - One Size (Fits Most Heads)
Temple Tape$10.664.5★
Temple Tape Tactical Beanie Hat - American Flag Fleece Winter Watch Cap - Military Hats for Men - Mens Army Beanies - Black - One Size
Temple Tape$15.064.6★
Speedy Pros Beanies for Men Security Badge Gold Logo Embroidery Police Officer Security Winter Hats for Women Acrylic Skull Cap 1 Size Black Design Only
Speedy Pros$18.464.5★
What buyers say about security beanie
What buyers praise and complain about, mined from review topics.What buyers love
“also keep warm”
“The fit is snug without being too tight”
“Great quality riding looks good”
“Very comfortable hat”
“Great material”
“As advertised”
“Good price”
“Very soft”
“easy to carry stretches well”
“Fabric is comfortable and breathable”
What buyers complain about
“Too big”
“Very cheap”
“However, not sure about this tactical beanie- stitching is odd and sits irregular on the head causing it to ride up over the ears and develops a cone or fabric clumping effect”
“Doesn't look like picture”
“They r fleece and very hot”
“Thin”
“flimsy”
“Very cheap material”
“Stiff material”
“Hat is not worth the price”
Top return reasons
Common questions
- Is security beanie profitable to sell on Amazon United States?
- The niche generates $21K/yr across 37 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -60.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the security beanie niche?
- 20 brands and 37 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in security beanie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stitch/Finish/Polish. The return rate is 3.0%.
- When does demand for security beanie peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 9.1× the quietest.
- What does it cost to enter the security beanie niche?
- Listings span $5.99–$44.37; the average listing price is $15.94 (sweet spot $15–$100). The average incumbent carries 588 reviews — the moat a new listing must climb.