Security Beanie

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -60.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months

29K

Growth, 90 days vs prior 90

-60.2%

Conversion, latest week

4.5%

Market size, estimated

$21Ka year

Peak month

November9.1× the quietest month

Top search term

security beanie21K searches a year

Listings sell for $15.94 on average, from $5.99 to $44.37. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.94 that is $0 to $2K a year per listing.

Average price

$15.94inside the $15 to $100 sweet spot

Price range

$5.99–$44.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.0%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #16,460 within Skullies & Beanies. It carries 588 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

57%

Out of stock, average day

11.1%

Average rank

#16,460in Skullies & Beanies

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

588per listing

Listings tracked

37

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months