Is secret service costume profitable to sell on Amazon United States?

The niche generates $24K/yr across 39 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +65.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the secret service costume niche?

33 brands and 39 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in secret service costume?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 8.7% — above our launch gate.

When does demand for secret service costume peak?

Demand peaks in May–Oct–Nov; the busiest month runs 7.9× the quietest.

What does it cost to enter the secret service costume niche?

Listings span $6.53–$32.97; the average listing price is $14.56 (sweet spot $15–$100). The average incumbent carries 276 reviews — the moat a new listing must climb.

secret service costume

Worth a look

Shows a thin review moat (276 avg reviews), but a small market ($24K/yr) keeps it on the watch list.

Review moat

Great276.33

avg incumbent reviews — the moat a new listing must climb

Brand share

Great50%

top-5 brand share — no brand owns this niche

Growth

Great+65.4%

90-day search growth — must beat 0% to launch

Avg price

Good$14.56

avg listing price — sweet spot $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$6.53–$32.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.7%

return rate — above 5% kills the launch gate

Market size

Bad$24K

$24K/yr · 112K searches

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, secret service costume is a $24K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Oct–Nov. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

secret service costume market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $58K–$73K; units × avg price
Conversion rate: 1.5%
Avg BSR: #110,902
Page quality: 0%
Prime: 90%
Sponsored: 87%
Out of stock: 15.4%
Avg brand age: 43 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

33 rising

Sellers

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

44%

Top 20: 82%

Open market

45%

Pistha18%
ZIZWO10%
Fun Costumes9%
Asekonc6%
Lizgoxd6%
Dreamtop5%

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — +65.4% search growth over the last 90 days.

Peak months: May, Oct, Nov · busiest ÷ quietest = 7.9×

Open Trend

Top secret service costume search terms

secret service27K/yr +397.3%0.1% conv.
secret service costume29K/yr -23.5%4.9% conv.
secret agent costume22K/yr -6.0%2.8% conv.
secret agent accessories10K/yr +38.1%4.0% conv.
secret service accessories4K/yr +37.5%5.9% conv.
secret agent costume women6K/yr +22.3%1.8% conv.
cia costume5K/yr -24.0%3.1% conv.
agent costume7K/yr -21.3%1.7% conv.
secret service costume for kids766/yr -63.9%1.0% conv.
secret service costume adult995/yr -54.3%5.4% conv.

All search terms

Top secret service costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pistha 4 Pieces Agent Costume Set Secret Security Service Costume Accessories Fake Earpiece Black Sunglasses Adjustable Zipper Ties and ID Card for Men Halloween Playing Cosplay Party

Pistha$8.234.4★158 rev

4PCS Secret Agent Accessories Secret Service Costume Set with Adjustable Zipper Ties Sunglasses Fake Earpiece ID Card for Adult Kids Halloween Cosplay

ZIZWO$9.954.5★66 rev

Adult Secret Agent Man Costume for Men | Includes Jacket & Accessories | Undercover Spy Halloween Outfit X-Large

Fun Costumes$31.315.0★1 rev

Pistha 16 Pieces Agent Costume Accessories Secret Security Service Costume Set Earpieces Sunglasses Ties ID Cards for Men Halloween Cosplay

Pistha$20.694.4★33 rev

Lizgoxd Secret Agent Costume Secret Service Props Black Spy Costume Accessories for Halloween Men Women

Lizgoxd$8.013.9★27 rev

Newest

by launch date

Lizgoxd Secret Agent Costume Secret Service Props Black Spy Costume Accessories for Halloween Men Women

Lizgoxd$8.0127 rev

3mo ago

4 PCS Agent Costume Accessories Set Spy Secret Security Service Costume with Sunglasses Pre-Tied Zipper Tie Earpiece and ID Card for Men Women Halloween Cosplay Black

ACO-UINT$8.550 rev

5mo ago

Secret Agent Costume Accessories & Spy Agent Set for Men & Women Black Sunglasses Earpiece Earplug ID Badge Tie Agent Ring & Mustache Sticker for Halloween Costume Parties & Cosplay Dress Up

Xerteam$10.361 rev

8mo ago

Yxtwaeh 4 Pcs Agent Costume Set Sunglasses Fake Earpiece Zip Tie ID Badge Secret Service Accessories for Halloween Cosplay Dress Up Black

Yxtwaeh$7.002 rev

8mo ago

Yxtwaeh 12 Pcs Agent Costume Sets Sunglasses Fake Earpieces Zip Ties ID Badge Secret Service Accessories for Halloween Cosplay Dress Up

Yxtwaeh$14.496 rev

11mo ago

What buyers say about secret service costume

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Glasses have some good quality”

Value For Money15%

“Good product for the price”

Size-Overall11%

“Amazing fit”

Fun/Entertainment Experience9%

“Fun costume for kids”

Advertised Vs Actual Product7%

“As shown”

Material Quality4%

“Material is soft, durable, opaque, and non see through”

Durability4%

“still looks brand new”

Ease Of Use4%

“easy to use”

Add-Ons/Attachments3%

“Great accessories”

Comfort-Overall2%

“comfortable for kids”

What buyers complain about

Size-Overall24%

“some size discrepancies”

Quality-Overall19%

“Underwhelming and cheap”

Strength5%

“And is very flimsy”

Functionality-Overall3%

“the lights don't even work”

Durability3%

“Probably wouldn't last wearing all the time”

Material Quality3%

“was disappointed to find non matching material on that back piece on this black”

Adjustability/Rotatability/Reclining2%

“Theoretically, it should adjust like a normal tie, widening when you pull the left side of the loop and tightening when you pull the thin end of the tie”

Ease Of Use2%

“The name card is slightly difficult to get out”

Battery Inclusion1%

“doesn't include the battery”

Shape/Style1%

“The hat is extremely flimsy, thin, and shiny, and mine arrived so wrinkled that I havent been able to get it to hold any shape at all”

Top return reasons

Size-Overall47%

Chest Fit16%

Waist Fit5%

Quality-Overall5%

Length4%

Advertised Vs Actual Product3%