Sealskinz Waterproof Socks

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

-6.4%

Conversion, latest week

1.8%

Market size, estimated

$31Ka year

Top search term

sealskinz waterproof socks27K searches a year

Listings sell for $32.02 on average, from $14.68 to $61.59. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $32.02 that is $0 to $3K a year per listing.

Average price

$32.02inside the $15 to $100 sweet spot

Price range

$14.68–$61.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

5.5%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #6,921 within Athletic Socks. It carries 1,080 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#6,921in Athletic Socks

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

1,080per listing

Listings tracked

35

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months