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Seahawks Hat

Fail

Demand is soft, at -90.1% this quarter, so Seahawks Hat is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$225K/yr576K searches / yr
90-day growth
-90.1%search demand this quarter
Competition
32%top-5 click share · 19 brands · 24 sellers

Flapen Score

Seahawks Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Seahawks Hat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seahawks Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Seahawks Hat 576K times last year and spent an estimated $225K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 576K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -90.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $225K a year.

Searches, last 12 months
576K
Growth, 90 days vs prior 90
-90.1%
Conversion, latest week
1.3%
Market size, estimated
$225Ka year
Peak month
February16.8× the quietest month
Top search term
seahawks hat281K searches a year

02 · Price

A sale here is worth $29.78.

Listings sell for $29.78 on average, from $9.89 to $75.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $29.78 that is $0 to $3K a year per listing.

Average price
$29.78inside the $15 to $100 sweet spot
Price range
$9.89–$75.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 43.0% of listings are out of stock. The average listing ranks #5,689 within Baseball Caps. It carries 427 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
62%
Out of stock, average day
43.0%
Average rank
#5,689in Baseball Caps
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
427per listing
Listings tracked
52

04 · Newcomers

2 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
28
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Seahawks Hat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

$0$7K$13K$20K$27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

24

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

32%

Top 20: 74%

Open market

20%

  • New Era31%
  • Kneenow19%
  • FOCO12%
  • 478%
  • Terojnkl5%
  • BROTHER TRUCKERS5%

Demand

Seahawks Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 16.8×

Search terms

Top Seahawks Hat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • seahawks hat281K/yr
  • seattle seahawks hat108K/yr
  • seahawks hats32K/yr
  • seahawks hats for men26K/yr
  • seattle seahawks hats18K/yr
  • seahawks cap11K/yr
  • seattle seahawks hats for men11K/yr
  • seattle seahawks cap6K/yr
  • seattle seahawks fitted caps9K/yr
  • seattle seahawks snapback hats9K/yr

Reviews and returns

What reviews say buyers love and hate about Seahawks Hat

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Quality-Overall”
4.5%of orders come back
“Cheap”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Seahawks Hat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data