seahawks beanie
Skip itSoft demand (-97.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.54avg listing price — sweet spot $15–$100
Price range
Great$7.60–$54.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Okay$155K$155K/yr · 140K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,802.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-97.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, seahawks beanie is a $155K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
seahawks beanie market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $86K–$108K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #465
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 58%
- Out of stock
- 47.4%
- Avg brand age
- 49 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
55
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
42%
Top 20: 93%
Open market
24%
- FOCO45%
- Kneenow9%
- Daxton6%
- Zihogrc5%
- Carhartt5%
- Nike4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -97.7% search growth over the last 90 days.Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 71.4×
Top seahawks beanie search terms
- seahawks beanie86K/yr
- seattle seahawks beanie24K/yr
- seahawk beanie6K/yr
- seahawks beanie men13K/yr
- seahawks winter hat4K/yr
- seahawks beanie women7K/yr
Top seahawks beanie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)
FOCO$20.464.7★244 rev
Sports Fan Beanie Gear Winter Hat for Men Apparel Women Gifts Knitted Cap Merch Stuff Navy Blue
Kneenow$21.674.6★161 rev
FOCO Seattle Seahawks NFL Basic Primary Logo Beanie - Navy
FOCO$16.984.8★1,096 rev
FOCO NFL Unisex Adult Holiday Cuffed Pom Beanie Officially Licensed Winter Knit Hat for Men & Women Seattle Seahawks
FOCO$29.564.1★20 rev
FOCO Seattle Seahawks NFL Super Bowl LX Champions Big Wordmark Stripe Pom Beanie Team Color
FOCO$31.934.6★26 rev
Newest
by launch dateFOCO Seattle Seahawks NFL Super Bowl LX Champions Big Wordmark Stripe Pom Beanie Team Color
FOCO$31.9326 rev
FOCO Seattle Seahawks NFL Super Bowl LX Champions Primary Logo White Cable Knit Pom Beanie
FOCO$30.049 rev
Sports Fan Beanie Gear Winter Hat for Men Apparel Women Gifts Knitted Cap Merch Stuff Navy Blue
Kneenow$21.67161 rev
Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts
Generic$16.8219 rev
FOCO Seattle Seahawks NFL Big Wordmark Stripe Pom Beanie Team Color
FOCO$25.80184 rev
Trending
90-day click momentum
Littlearth NFL Seattle Seahawks Sheer Infinity Scarf Team Color 70 x 25
Littlearth$16.074.7★
55cube Winter Beanie Hat for Men Women Warm Thick Cuffed Knit Skull Cap
55cube$14.334.7★
FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)
FOCO$20.464.7★
Nike Unisex Beanie Cuffed (Black)
Nike$25.204.6★
FOCO Seattle Seahawks NFL Super Bowl LX Champions Big Wordmark Stripe Pom Beanie Team Color
FOCO$31.934.6★
What buyers say about seahawks beanie
What buyers praise and complain about, mined from review topics.What buyers love
“Warm hat”
“Good quality”
“Awesome fit”
“Extremely comfortable”
“Looks and fits as described/shown”
“Worth the money, good value”
“soft material”
“Comfortable stretch fit”
“Love the color”
“Not to mention it is super soft yet still breathable”
What buyers complain about
“too tight”
“I expected a much better quality hat”
“The rest is a different material”
“it has not stretched much”
“Not sure how long it will hold up though”
“I do wish they would make a line of these that are heavier”
“I think it is a little pricey for just one beanie”
Top return reasons
Common questions
- Is seahawks beanie profitable to sell on Amazon United States?
- The niche generates $155K/yr across 26 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -97.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the seahawks beanie niche?
- 15 brands and 55 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in seahawks beanie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.7%.
- When does demand for seahawks beanie peak?
- Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec; the busiest month runs 71.4× the quietest.
- What does it cost to enter the seahawks beanie niche?
- Listings span $7.60–$54.07; the average listing price is $21.54 (sweet spot $15–$100). The average incumbent carries 7,802 reviews — the moat a new listing must climb.