Skip to content

Seagull Costume

Fail

An estimated 11.2% of orders come back, so Seagull Costume is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$19K/yr40K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
60%top-5 click share · 10 brands · 14 sellers

Flapen Score

Seagull Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Seagull Costume is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seagull Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Seagull Costume 40K times last year and spent an estimated $19K. The top 5 brands take 81% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
1.4%
Market size, estimated
$19Ka year
Top search term
seagull costume22K searches a year

02 · Price

A sale here is worth $33.82.

Listings sell for $33.82 on average, from $19.25 to $71.92. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $33.82 that is $0 to $3K a year per listing.

Average price
$33.82inside the $15 to $100 sweet spot
Price range
$19.25–$71.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
11.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #115,956 within Sleep & Lounge. It carries 175 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
80%
Out of stock, average day
21.9%
Average rank
#115,956in Sleep & Lounge
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
175per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Seagull Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

14

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

14%

  • Brand 141%
  • Brand 223%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 14%)

Demand

Seagull Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 5.1× · 9 of 12 months tracked

Search terms

Top Seagull Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seagull costume22K/yr
  • scuttle costume5K/yr
  • seagull costume adult8K/yr
  • scuttle costume adult5K/yr

Reviews and returns

What reviews say buyers love and hate about Seagull Costume

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
11.2%of orders come back
“these may be short on you”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Seagull Costume questions

Answered from the same tracked data.