Is seabee profitable to sell on Amazon United States?

The niche generates $9K/yr across 11 tracked products. 90-day search growth is +24.8%. Flapen's verdict: Skip it (39/100).

How competitive is the seabee niche?

9 brands and 20 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in seabee?

Top complaints mined from reviews: Size-Overall, Material Quality, Stitch/Finish/Polish. The return rate is 1.3%.

What does it cost to enter the seabee niche?

Listings span $13.04–$33.10; the average listing price is $21.22 (sweet spot $15–$100). The average incumbent carries 412 reviews — the moat a new listing must climb.

seabee

Skip it

A small market ($9K/yr) — this niche doesn't clear our bar today.

Avg price

Great$21.22

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$13.04–$33.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great412

avg incumbent reviews — the moat a new listing must climb

Growth

Good+24.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad83%

top-5 click share — a locked-up shelf

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$9K

$9K/yr · 70K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, seabee is a $9K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 39/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

seabee market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $27K–$32K; units × avg price
Conversion rate: 0.6%
Avg BSR: #32,063
Page quality: 0%
Prime: 91%
Sponsored: 64%
Out of stock: 4.0%
Avg brand age: 51 months
Avg seller age: 185 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Eagle Emblems, Inc.45%
Speedy Pros16%
e4Hats.com12%
Artisan Owl8%
Gravity Trading6%
MEDALS OF AMERICA EST. 19764%
Open — no brand owns it (3 brands, 8%)

Demand

Weekly Amazon search volume, last 26 weeks — +24.8% search growth over the last 90 days.

Open Trend

Top seabee search terms

seabees merchandise16K/yr +81.5%0.7% conv.
seabee18K/yr +1.3%0.1% conv.
navy seabees merchandise12K/yr +87.8%0.5% conv.
seabees13K/yr +36.2%0.3% conv.
seabees apparel11K/yr -27.8%0.8% conv.

All search terms

Top seabee products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eagle Emblems Inc. United States Navy Seabees Hat Blue

Eagle Emblems, Inc.$13.044.7★484 rev

Speedy Pros Distressed Trucker Hat Us Navy Seabees Can Do Embroidery Cotton for Men & Women

Speedy Pros$22.823.7★40 rev

e4Hats.com US Navy Seabee Veteran Military Embroidered Washed Solid Pigment Dyed Cotton Twill Brass Buckle Cap - Olive OSFM

e4Hats.com$27.004.7★230 rev

Gravity Trading Military Hats for Men - Vietnam Veteran Navy Seabee Hat Black Cap Military Gifts for Men

Gravity Trading$16.954.8★44 rev

Artisan Owl Officially Licensed Seabees Can Do with Flag Embroidered Baseball Cap Camo

Artisan Owl$18.265.0★24 rev

Newest

by launch date

Gravity Trading Military Hats for Men - Vietnam Veteran Navy Seabee Hat Black Cap Military Gifts for Men

Gravity Trading$16.9544 rev

1y ago

Artisan Owl Officially Licensed Seabees Can Do with Flag Embroidered Baseball Cap Camo

Artisan Owl$18.2624 rev

1y ago

Seabees Can Do! & U.S. Navy Military Sleeve Flag - Naval Veteran Sailor Seabee Shirt -(Navy XL)

Ann Arbor T-shirt Co.$19.783,199 rev

3y ago

US Navy Seabees WE Build WE Fight US Navy T-Shirt

MEDALS OF AMERICA EST. 1976$21.0075 rev

4y ago

Speedy Pros Distressed Trucker Hat Us Navy Seabees Can Do Embroidery Cotton for Men & Women

Speedy Pros$22.8240 rev

6y ago

What buyers say about seabee

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall36%

“Good fit”

Quality-Overall14%

“Good quality and price”

Advertised Vs Actual Product14%

“Perfect, just as described”

Material Quality14%

“Material”

Design-Overall7%

“Best seabee design”

Adjustability/Rotatability/Reclining7%

“easy adjustability”

Value For Money7%

“Great price”

What buyers complain about

Size-Overall33%

“this hat doesnt fit”

Material Quality33%

“Kinda made out of a cheap hat”

Stitch/Finish/Polish17%

“Expect uneven seams and thin material”

Quality-Overall17%

“Cheaply made”

Top return reasons

Size-Overall53%

Chest Fit16%

Advertised Vs Actual Product11%

Quality-Overall5%

Material Quality5%

Color5%

Length5%

Common questions

Is seabee profitable to sell on Amazon United States?: The niche generates $9K/yr across 11 tracked products. 90-day search growth is +24.8%. Flapen's verdict: Skip it (39/100).
How competitive is the seabee niche?: 9 brands and 20 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in seabee?: Top complaints mined from reviews: Size-Overall, Material Quality, Stitch/Finish/Polish. The return rate is 1.3%.
What does it cost to enter the seabee niche?: Listings span $13.04–$33.10; the average listing price is $21.22 (sweet spot $15–$100). The average incumbent carries 412 reviews — the moat a new listing must climb.