Seabee
FailShoppers spend an estimated $9K a year here, so Seabee is a Fail.
- Flapen Score
- 39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 4539
- Market size
- $9K/yr70K searches / yr
- 90-day growth
- +24.8%search demand this quarter
- Competition
- 83%top-5 click share · 9 brands · 20 sellers
Flapen Score
Seabee against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Seabee is stronger. Inside it, weaker.
Market
The Seabee market on Amazon at a glance
Shoppers on Amazon United States searched for Seabee 70K times last year and spent an estimated $9K. The top 5 brands take 88% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- +24.8%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $9Ka year
- Top search term
- seabees merchandise16K searches a year
02 · Price
A sale here is worth $21.22.
Listings sell for $21.22 on average, from $13.04 to $33.10. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $21.22 that is $0 to $2K a year per listing.
- Average price
- $21.22inside the $15 to $100 sweet spot
- Price range
- $13.04–$33.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #32,063 within Baseball Caps. It carries 412 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 91%
- Out of stock, average day
- 4.0%
- Average rank
- #32,063in Baseball Caps
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 412per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Seabee products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Eagle Emblems Inc. United States Navy Seabees Hat Blue
- Price
- $13.04
- Rating
- 4.7/5
- Reviews
- 484
- Age
- 15y ago

Speedy Pros Distressed Trucker Hat Us Navy Seabees Can Do Embroidery Cotton for Men & Women
- Price
- $22.82
- Rating
- 3.7/5
- Reviews
- 40
- Age
- 6y ago

e4Hats.com US Navy Seabee Veteran Military Embroidered Washed Solid Pigment Dyed Cotton Twill Brass Buckle Cap - Olive OSFM
- Price
- $27.00
- Rating
- 4.7/5
- Reviews
- 230
- Age
- 8y ago

Gravity Trading Military Hats for Men - Vietnam Veteran Navy Seabee Hat Black Cap Military Gifts for Men
- Price
- $16.95
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 1y ago

Artisan Owl Officially Licensed Seabees Can Do with Flag Embroidered Baseball Cap Camo
- Price
- $18.26
- Rating
- 5.0/5
- Reviews
- 24
- Age
- 1y ago
Trending
estimated 90-day click momentum
Speedy Pros Distressed Trucker Hat Us Navy Seabees Can Do Embroidery Cotton for Men & Women
- Price
- $22.82
- Rating
- 3.7/5
- Reviews
- 40
- Age
- 6y ago

Artisan Owl Officially Licensed Seabees Can Do with Flag Embroidered Baseball Cap Camo
- Price
- $18.26
- Rating
- 5.0/5
- Reviews
- 24
- Age
- 1y ago

e4Hats.com US Navy Seabee Veteran Military Embroidered Washed Solid Pigment Dyed Cotton Twill Brass Buckle Cap - Navy OSFM
- Price
- $27.15
- Rating
- 4.7/5
- Reviews
- 230
- Age
- 8y ago

e4Hats.com US Navy Seabee Veteran Military Embroidered Washed Solid Pigment Dyed Cotton Twill Brass Buckle Cap - Olive OSFM
- Price
- $27.00
- Rating
- 4.7/5
- Reviews
- 230
- Age
- 8y ago

Eagle Emblems Inc. United States Navy Seabees Hat Blue
- Price
- $13.04
- Rating
- 4.7/5
- Reviews
- 484
- Age
- 15y ago
Newest
by launch date
Gravity Trading Military Hats for Men - Vietnam Veteran Navy Seabee Hat Black Cap Military Gifts for Men
- Price
- $16.95
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 1y ago

Artisan Owl Officially Licensed Seabees Can Do with Flag Embroidered Baseball Cap Camo
- Price
- $18.26
- Rating
- 5.0/5
- Reviews
- 24
- Age
- 1y ago

Seabees Can Do! & U.S. Navy Military Sleeve Flag - Naval Veteran Sailor Seabee Shirt -(Navy XL)
- Price
- $19.78
- Rating
- 4.6/5
- Reviews
- 3,199
- Age
- 3y ago

US Navy Seabees WE Build WE Fight US Navy T-Shirt
- Price
- $21.00
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 4y ago

Speedy Pros Distressed Trucker Hat Us Navy Seabees Can Do Embroidery Cotton for Men & Women
- Price
- $22.82
- Rating
- 3.7/5
- Reviews
- 40
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
20
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
8%
- Eagle Emblems, Inc.45%
- Speedy Pros16%
- e4Hats.com12%
- Artisan Owl8%
- Gravity Trading6%
- MEDALS OF AMERICA EST. 19764%
- Open — no brand owns it (3 brands, 8%)
Demand
Seabee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.8× · 6 of 12 months tracked
Search terms
Top Seabee search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- seabees merchandise16K/yr
- seabee18K/yr
- navy seabees merchandise12K/yr
- seabees13K/yr
- seabees apparel11K/yr
Reviews and returns
What reviews say buyers love and hate about Seabee
We read the reviews and the return reasons for every product selling here.
“this hat doesnt fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Seabee questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









