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Seabee

Fail

Shoppers spend an estimated $9K a year here, so Seabee is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$9K/yr70K searches / yr
90-day growth
+24.8%search demand this quarter
Competition
83%top-5 click share · 9 brands · 20 sellers

Flapen Score

Seabee against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Seabee is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seabee market on Amazon at a glance

Shoppers on Amazon United States searched for Seabee 70K times last year and spent an estimated $9K. The top 5 brands take 88% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+24.8%
Conversion, latest week
0.6%
Market size, estimated
$9Ka year
Top search term
seabees merchandise16K searches a year

02 · Price

A sale here is worth $21.22.

Listings sell for $21.22 on average, from $13.04 to $33.10. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $21.22 that is $0 to $2K a year per listing.

Average price
$21.22inside the $15 to $100 sweet spot
Price range
$13.04–$33.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #32,063 within Baseball Caps. It carries 412 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
4.0%
Average rank
#32,063in Baseball Caps
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
412per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Seabee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

20

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

8%

  • Brand 145%
  • Brand 216%
  • Brand 312%
  • Brand 48%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (3 brands, 8%)

Demand

Seabee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 1.8× · 6 of 12 months tracked

Search terms

Top Seabee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seabees merchandise16K/yr
  • seabee18K/yr
  • navy seabees merchandise12K/yr
  • seabees13K/yr
  • seabees apparel11K/yr

Reviews and returns

What reviews say buyers love and hate about Seabee

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
1.3%of orders come back
“this hat doesnt fit”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Seabee questions

Answered from the same tracked data.