scrubs
Worth a lookShows a $2.6M/yr market, but high returns (12.2%) keeps it on the watch list.
Market size
Incredible$2.6M$2.6M/yr · 21.9M searches
Avg price
Incredible$24.64avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$11.94–$52.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Review moat
Bad8,035.54avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad12.2%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, scrubs is a $2.6M/yr Amazon United States market (21.9M searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
scrubs market data
- Units sold / yr
- 100K–125K
- avg 2,000–2,500/product
- Revenue / yr
- $2.5M–$3.1M
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #3,416
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 99%
- Out of stock
- 2.8%
- Avg brand age
- 41 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
29
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
25%
Top 20: 59%
Open market
18%
- COZYFIT36%
- floralhue21%
- Eipnare7%
- Dagacci Medical Uniform7%
- COZY SCRUBS5%
- Amazon Basics4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top scrubs search terms
- scrubs for women5.2M/yr
- scrubs3.5M/yr
- scrubs for women set2.0M/yr
- figs scrubs women1.7M/yr
- scrub pants for women1.3M/yr
- womens scrubs1.0M/yr
- scrub pants901K/yr
- black scrubs sets for women696K/yr
- cherokee scrub pants women621K/yr
- scrub sets for woman542K/yr
Top scrubs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COZYFIT Scrubs for Women Set - Stretch V-Neck Scrub Top & Jogger Pant with 8 Pockets Yoga Waistband Anti Wrinkle Slim Fit Women Scrubs
COZYFIT$24.254.3★3,369 rev
floralhue Scrubs for Women Womens Medical Scrub Sets V-Neck Scrubs Top & Cargo Pants with 12 Pockets Pink Rose M
floralhue$21.914.5★365 rev
Eipnare Scrubs for Women Set V-Neck Top & Jogger Pants with 9 Pockets
Eipnare$19.414.2★933 rev
COZY SCRUBS Yoga Scrub Pants for Women Soft Stretch Mid Rise Straight Leg Cargo Bottom with Drawstring 5 Pockets Black M
COZY SCRUBS$27.294.3★117 rev
COZYFIT Scrubs for Women Set - Stretch V-Neck Scrub Top & Jogger Pant with 8 Pockets Yoga Waistband Anti Wrinkle Slim Fit Women Scrubs
COZYFIT$24.304.4★2,037 rev
Newest
by launch date
Amazon Basics Womens Scrubs V-Neck Top with Pockets Black X-Large
Amazon Basics$13.5028 rev
floralhue Scrubs for Women Womens Medical Scrub Sets V-Neck Scrubs Top & Cargo Pants with 12 Pockets Pink Rose M
floralhue$21.91365 rev
floralhue Scrubs for Women Womens Medical Scrub Sets V-Neck Scrubs Top & Cargo Pants with 12 Pockets Black M
floralhue$21.63365 rev
floralhue Womens Scrub Pants Drawstring Soft Stretch Anti-Wrinkle Womens Scrub Pants with 6 Pockets Black M
floralhue$14.68189 rev
floralhue Womens Scrub Pants - Breathable & Soft Straight-Leg Pull-on Cargo Pant Drawstring Bottoms with 3 Pockets Black M
floralhue$17.17285 rev
Trending
90-day click momentumAmazon Basics Womens Scrubs V-Neck Top with Pockets Black X-Large
Amazon Basics$13.504.7★
COZY SCRUBS Yoga Scrub Pants for Women Soft Stretch Mid Rise Straight Leg Cargo Bottom with Drawstring 5 Pockets Black M
COZY SCRUBS$27.294.3★
Eipnare Scrubs for Women Set V-Neck Top & Jogger Pants with 9 Pockets
Eipnare$18.804.2★
Eipnare Scrubs for Women Set V-Neck Top & Jogger Pants with 9 Pockets
Eipnare$19.414.2★
floralhue Scrubs for Women Womens Medical Scrub Sets V-Neck Scrubs Top & Cargo Pants with 12 Pockets Black M
floralhue$21.634.5★
What buyers say about scrubs
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Fit”
“Extremely comfortable”
“is well made”
“Material is lightweight”
“GOOD FOR PRICE”
“lots of pockets”
“The elastic is stretchy”
“the color is very pretty”
“Soft fabric”
“I love these scrubs I do cleaning”
What buyers complain about
“pants are too big”
“material feels like nylon”
“Not as stretchy”
“Cheap quality”
“material is like a faded gray”
“Uncomfortable”
“the pants were too short”
“Item came used”
“Don't like the pockets”
“Its a little thicker than expected”
Top return reasons
Common questions
- Is scrubs profitable to sell on Amazon United States?
- The niche generates $2.6M/yr across 78 tracked products. 22 of 31 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the scrubs niche?
- 18 brands and 29 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in scrubs?
- Top complaints mined from reviews: Size-Overall, Material Quality, Stretchability/Expandability/Elasticity. The return rate is 12.2% — above our launch gate.
- When does demand for scrubs peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the scrubs niche?
- Listings span $11.94–$52.68; the average listing price is $24.64 (sweet spot $15–$100). The average incumbent carries 8,036 reviews — the moat a new listing must climb.