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46

scrub cap men

Skip it

Weak search conversion (1.7%) — this niche doesn't clear our bar today.

Market size 28Growth 23Conversion 21Competition 79Returns 48Price range 52Avg price 62Brand share 77Review moat 38Quality gap 42

Competition

Great36%

top-5 click share — an open shelf

Brand share

Great58%

top-5 brand share — no brand owns this niche

Avg price

Good$13.41

avg listing price — sweet spot $15–$100

Price range

Good$7.55–$22.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,667.03

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$118K

$118K/yr · 516K searches

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, scrub cap men is a $118K/yr Amazon United States market (516K searches/yr). The top 5 brands hold 58% of demand. Verdict: Skip it — 46/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

scrub cap men market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
$134K–$168K
units × avg price
Conversion rate
1.7%
Avg BSR
#1,396
Page quality
0%
Prime
98%
Sponsored
98%
Out of stock
2.4%
Avg brand age
36 months
Avg seller age
164 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

20 falling

Sellers

27

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

36%

Top 20: 81%

Open market

35%

  • Cherokee18%
  • FIGS13%
  • Tuaakeo10%
  • DOKTORAM9%
  • WINK8%
  • GUOER7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top scrub cap men search terms

  • scrub cap men150K/yr
  • mens scrub cap71K/yr
  • scrub caps men50K/yr
  • surgical cap men42K/yr
  • scrub hats men28K/yr
  • mens scrub caps24K/yr
  • men scrub cap19K/yr
  • surgical caps for men21K/yr
  • scrub caps for men16K/yr
  • surgeon caps for men13K/yr
All search terms

Top scrub cap men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$7K9%$11K12%$14K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about scrub cap men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Good fit, works as intended”

Quality-Overall20%

“Good quality product”

Comfort-Overall12%

“Very comfortable”

Advertised Vs Actual Product5%

“looks exactly like the pictures”

Breathability4%

“very breathable,”

Weight Light4%

“The material was lightweight”

Material Quality3%

“Great material”

Ease Of Use3%

“Very useful”

Value For Money3%

“they're worth it”

Soft Feel3%

“Very soft”

What buyers complain about

Size-Overall54%

“Did not fit”

Material Quality5%

“It is not the material you get wet”

Quality-Overall4%

“Poor quality”

Ethical Trade/Fair Trade3%

“they proved their deceptive selling tactics”

Comfort-Overall3%

“Very uncomfortable”

Ease Of Use3%

“Not practical at all”

Thickness1%

“Pretty thin”

Shape/Style1%

“Ugly looking”

Breathability1%

“The material DOESN'T breathe”

Ease Of Cleaning1%

“Not suitable for actual scrub environment”

Top return reasons

Size-Overall73%
Material Quality4%
Advertised Vs Actual Product4%
Shape/Style3%
Width3%
Length2%
Color2%
Quality-Overall2%
Value For Money2%
Thin1%

Common questions

Is scrub cap men profitable to sell on Amazon United States?
The niche generates $118K/yr across 40 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (46/100).
How competitive is the scrub cap men niche?
20 brands and 27 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in scrub cap men?
Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 3.2%.
When does demand for scrub cap men peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the scrub cap men niche?
Listings span $7.55–$22.95; the average listing price is $13.41 (sweet spot $15–$100). The average incumbent carries 2,667 reviews — the moat a new listing must climb.