scream costume women
Worth a lookShows a sweet-spot price point ($19.27 avg), but soft demand (-33.6% this quarter) keeps it on the watch list.
Avg price
Great$19.27avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 2.3M searches
Price range
Great$9.16–$41.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good804.84avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, scream costume women is a $1.2M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
scream costume women market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #294
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 48%
- Out of stock
- 6.5%
- Avg brand age
- 42 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
63
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
8%
- Fun World63%
- HMPBS11%
- Masfrida7%
- SzBlaZe5%
- M-YOUNG3%
- Wandamaga3%
- Open — no brand owns it (5 brands, 8%)
Demand
Weekly Amazon search volume, last 41 weeks — -33.6% search growth over the last 90 days.Top scream costume women search terms
- ghostface mask848K/yr
- scream mask728K/yr
- ghost face masks66K/yr
- ghost face mask307K/yr
- scream mask ghostface67K/yr
- ghostface masks15K/yr
- fun world11K/yr
- fun world ghostface mask11K/yr
- ghostface mask adult19K/yr
- fun world ghostface13K/yr
Top scream costume women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fun World Ghost Face Mask As Seen in the Motion Picture Scream Adult
Fun World$11.204.5★5,712 rev
HMPBS Halloween Mask Natural Latex Scary Skull Mask Horror Full Head Masque Halloween Party Costume Cosplay Props (B)
HMPBS$28.964.6★883 rev
Fun World Officially Licensed Ghost Face Aged Mask Costume Accessory
Fun World$18.764.6★1,227 rev
Fun World Officially Licensed 25th Anniversary Ghost Face Mask Costume Accessory
Fun World$18.094.6★1,320 rev
SzBlaZe Unisex Ghost Print Stocking Balaclava Mask Good For War Game Halloween Cosplay (Print 1)
SzBlaZe$11.134.6★1,942 rev
Newest
by launch date
AMANKA Ghostface Mask Halloween scream Mask Full Head Horror Cosplay with Party Decoration Props
AMANKA$9.301 rev
weiniuniuu Halloween mask Scream Mask Natural Latex Scary Mask Full Head Skull Mask Ghost Masque for Masquerade Horror Cosplay Costume Props for Party Decoration
weiniuniuu$10.571 rev
itsSpooky Halloween Scary Latex Mask Halloween Horror White Face Mask Full Head Skeleton Shaped Skull Mask Masquerade Cosplay Party Costume Decoration Props
itsSpooky$22.7918 rev
M-YOUNG Halloween Mask Horror Full Face Mask Natural Latex Scary Skull Mask for Adults Scary Horror Movie Costume Accessory for Cosplay and Halloween Party
M-YOUNG$18.0819 rev
Fun World Ghost Face WASSUP! Mask & Phone Kit
Fun World$30.2350 rev
Trending
90-day click momentum
ILM Adult Motorcycle Balaclava Face Mask for Ski Model FM01A Men Women
ILM$9.164.6★
weiniuniuu Halloween mask Scream Mask Natural Latex Scary Mask Full Head Skull Mask Ghost Masque for Masquerade Horror Cosplay Costume Props for Party Decoration
weiniuniuu$10.571.0★
SzBlaZe Unisex Ghost Print Stocking Balaclava Mask Good For War Game Halloween Cosplay (Print 1)
SzBlaZe$11.134.6★
Ghost Mask Skull Full Face Mask for War Game Outdoor Sport (multicolored5 one Size)
Wandamaga$11.844.4★
Bioworld Ghostface Mask & Blood Splatter Adult Black Scuffs-Medium
Bioworld$19.914.3★
What buyers say about scream costume women
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Fits perfect”
“comfy to wear”
“Worth it”
“As described”
“Vanilla smell”
“Really nice material love this mask”
“it is perfect it comes with okay gloves a realy good mask it is shiny”
“Seems very durable”
“Light weight material that doesnt feel suffocating”
What buyers complain about
“Chemical smelling”
“I was worried as there were multiple photos on the listing”
“Could have been a little thicker material”
“Cheaper looking than I expected”
“The mask is small”
“the execution is lacking”
“Uncomfortable”
“not very breathable”
“To thin”
“stitching could be better”
Top return reasons
Common questions
- Is scream costume women profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 25 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the scream costume women niche?
- 11 brands and 63 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in scream costume women?
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Thickness. The return rate is 2.3%.
- What does it cost to enter the scream costume women niche?
- Listings span $9.16–$41.35; the average listing price is $19.27 (sweet spot $15–$100). The average incumbent carries 805 reviews — the moat a new listing must climb.