Scottevest

Shoppers searched for this 498K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months

498K

Growth, 90 days vs prior 90

+0.5%

Conversion, latest week

0.2%

Market size, estimated

$108Ka year

Peak month

April2.4× the quietest month

Top search term

scottevest132K searches a year

Listings sell for $98.16 on average, from $18.32 to $316.87. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $98.16 that is $0 to $10K a year per listing.

Average price

$98.16inside the $15 to $100 sweet spot

Price range

$18.32–$316.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

8.1%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #3,282 within Coats, Jackets & Vests. It carries 1,419 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

69%

Out of stock, average day

3.7%

Average rank

#3,282in Coats, Jackets & Vests

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

1,419per listing

Listings tracked

160

18 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

3Amazon's first-year sales bar

Average brand age

45 months