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Scotland Tshirt

Maybe

Search demand grew +447.9% this quarter. But shoppers spend only $29K a year here, so Scotland Tshirt is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$29K/yr87K searches / yr
90-day growth
+447.9%search demand this quarter
Competition
48%top-5 click share · 23 brands · 18 sellers

Flapen Score

Scotland Tshirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Scotland Tshirt is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scotland Tshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Scotland Tshirt 87K times last year and spent an estimated $29K. The top 5 brands take 71% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +447.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+447.9%
Conversion, latest week
1.3%
Market size, estimated
$29Ka year
Top search term
scotland shirt29K searches a year

02 · Price

A sale here is worth $25.92.

Listings sell for $25.92 on average, from $12.81 to $62.62. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $25.92 that is $0 to $3K a year per listing.

Average price
$25.92inside the $15 to $100 sweet spot
Price range
$12.81–$62.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #49,691 within T-Shirts. It carries 3,542 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
70%
Out of stock, average day
12.8%
Average rank
#49,691in T-Shirts
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
3,542per listing
Listings tracked
37

04 · Newcomers

Amazon counts 3 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Scotland Tshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$3K$4K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

23 falling

Sellers

18

Top-5 brand share

71%

Top 20: 98%

Top-5 click share

48%

Top 20: 81%

Open market

25%

  • Ann Arbor T-shirt Co.26%
  • Thread and Ink19%
  • LIVE FOR RUGBY10%
  • Printbox Originals9%
  • FITIN7%
  • Scotland Designs.4%

Search terms

Top Scotland Tshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scotland shirt29K/yr
  • scotland tshirt30K/yr
  • scotland t shirt8K/yr
  • scotland shirt women5K/yr
  • scottish shirt7K/yr
  • scottish shirts for men7K/yr

Reviews and returns

What reviews say buyers love and hate about Scotland Tshirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%+0.76

its too tight

The fit is TIGHT

They do run small

Quality-Overall10%+1.90

Very cheap looking

Low quality shirt and decal

No quality shirt

Machine Wash Suitability9%−0.07

Shrank when washed

Material Quality8%−0.06

Cheap shirt with iron on decal

barely any cotton

Not even made very well

Design-Overall5%−0.06

Stencilled design is hard to see

Love

Size-Overall36%+0.76

Fit well

Great shirt, fits perfect

Fits true to size

Quality-Overall23%+1.90

Good quality Scotland tee

Good Quality

Quality Shirt

Comfort-Overall5%+0.65

comfortable

Fun and comfy for home

Quality, comfort and value—highly recommended

Soft Feel5%

very soft

soft

Very soft and comfy

Color5%+0.37

The color and picture are spot on to the ad

Nice color

Well-made, colorful t-shirt

Return

4.3% Return rate 79% Fixable by listing

Size-Overall46%▅▇▇▆█▇

its too tight

The fit is TIGHT

They do run small

Chest Fit9%▆██▂▆▃
Length9%▇▁▁█▇▅
Sleeve Fit7%▃█▁▁▂▂
Quality-Overall7%▂▁▁▁▁█

Very cheap looking

Low quality shirt and decal

No quality shirt

FAQ

Common Scotland Tshirt questions

Answered from the same tracked data.