Skip to content

Scooby Doo Backpack

Fail

Buyers convert on only 0.5% of searches, so Scooby Doo Backpack is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$83K/yr355K searches / yr
90-day growth
+64.4%search demand this quarter
Competition
54%top-5 click share · 11 brands · 40 sellers

Flapen Score

Scooby Doo Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Scooby Doo Backpack is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scooby Doo Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Scooby Doo Backpack 355K times last year and spent an estimated $83K. The top 5 brands take 82% of clicks. Demand peaks in Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +64.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
355K
Growth, 90 days vs prior 90
+64.4%
Conversion, latest week
0.5%
Market size, estimated
$83Ka year
Peak month
August12.9× the quietest month
Top search term
scooby doo backpack199K searches a year

02 · Price

A sale here is worth $42.27.

Listings sell for $42.27 on average, from $13.35 to $133.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $42.27 that is $0 to $4K a year per listing.

Average price
$42.27inside the $15 to $100 sweet spot
Price range
$13.35–$133.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #2,393 within Backpacks. It carries 112 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
95%
Out of stock, average day
13.0%
Average rank
#2,393in Backpacks
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
112per listing
Listings tracked
22

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Scooby Doo Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

40

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

13%

  • Brand 135%
  • Brand 216%
  • Brand 313%
  • Brand 411%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 13%)

Demand

Scooby Doo Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 12.9×

Search terms

Top Scooby Doo Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scooby doo backpack199K/yr
  • scooby doo bag35K/yr
  • scooby doo loungefly23K/yr
  • scooby doo purse32K/yr
  • loungefly scooby doo13K/yr
  • scooby doo loungefly backpack5K/yr
  • scooby doo backpack for adults11K/yr
  • scooby doo bookbag5K/yr
  • scooby doo mini backpack5K/yr
  • scooby doo backpack for kids16K/yr

Reviews and returns

What reviews say buyers love and hate about Scooby Doo Backpack

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
39%of negative reviews mention “Size-Overall”
4.8%of orders come back
“It was bigger then I thought”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Scooby Doo Backpack questions

Answered from the same tracked data.