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School Uniform for Girls

Fail

Buyers convert on only 0.4% of searches, so School Uniform for Girls is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$180K/yr3.2M searches / yr
90-day growth
+1.1%search demand this quarter
Competition
11%top-5 click share · 29 brands · 58 sellers

Flapen Score

School Uniform for Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, School Uniform for Girls is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The School Uniform for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for School Uniform for Girls 3.2M times last year and spent an estimated $180K. The top 5 brands take 74% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
0.4%
Market size, estimated
$180Ka year
Peak month
August9.1× the quietest month
Top search term
school uniform for girls540K searches a year

02 · Price

A sale here is worth $15.58.

Listings sell for $15.58 on average, from $5.58 to $36.12. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At $15.58 that is $2K to $4K a year per listing.

Average price
$15.58inside the $15 to $100 sweet spot
Price range
$5.58–$36.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
10.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #142 within Shops. It carries 2,922 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#142in Shops
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,922per listing
Listings tracked
218

04 · Newcomers

1 of last year's 40 launches cleared the first-year sales bar.

40 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
40
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top School Uniform for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

58

Top-5 brand share

74%

Top 20: 98%

Top-5 click share

11%

Top 20: 30%

Open market

23%

  • Brand 127%
  • Brand 217%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 64%

Demand

School Uniform for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 9.1×

Search terms

Top School Uniform for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • school uniform for girls540K/yr
  • uniform skirts for girls238K/yr
  • uniform pants for girls377K/yr
  • uniform shirts for girls236K/yr
  • french toast girls uniform shirts209K/yr
  • girls uniform pants326K/yr
  • school uniform106K/yr
  • girls school uniform128K/yr
  • girls uniform shirts178K/yr
  • girls uniform113K/yr

Reviews and returns

What reviews say buyers love and hate about School Uniform for Girls

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
39%of negative reviews mention “Size-Overall”
10.2%of orders come back
“Ran really small”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common School Uniform for Girls questions

Answered from the same tracked data.