School Shoes for Girls
FailAn estimated 12.3% of orders come back, so School Shoes for Girls is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $14K/yr726K searches / yr
- 90-day growth
- +25.2%search demand this quarter
- Competition
- 28%top-5 click share · 24 brands · 53 sellers
Flapen Score
School Shoes for Girls against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, School Shoes for Girls is stronger. Inside it, weaker.
Market
The School Shoes for Girls market on Amazon at a glance
Shoppers on Amazon United States searched for School Shoes for Girls 726K times last year and spent an estimated $14K. The top 5 brands take 78% of clicks. Demand peaks in Jul–Aug. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 726K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 726K
- Growth, 90 days vs prior 90
- +25.2%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $14Ka year
- Peak month
- August9.6× the quietest month
- Top search term
- zapatos escolares para nias102K searches a year
02 · Price
A sale here is worth $27.41.
Listings sell for $27.41 on average, from $13.95 to $45.99. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $27.41 that is $0 to $3K a year per listing.
- Average price
- $27.41inside the $15 to $100 sweet spot
- Price range
- $13.95–$45.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 12.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #265 within Shoes. It carries 1,008 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #265in Shoes
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,008per listing
- Listings tracked
- 81
04 · Newcomers
3 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 21
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top School Shoes for Girls products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Stelle Girls School Shoes Mary Jane Uniform Dress Shoes (Little/Big Kids)(Black 12ML)
- Price
- $21.63
- Rating
- 4.6/5
- Reviews
- 474
- Age
- 2y ago

Stelle Girls School Shoes Chunky Oxford Mary Jane Flats (Little/Big Kids)(Black 13ML)
- Price
- $22.08
- Rating
- 4.4/5
- Reviews
- 288
- Age
- 1y ago

Stelle School Shoes for Girls Bow Mary Jane Dress Shoes (Little/Big Kids)(Black 12ML)
- Price
- $21.91
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 1y ago

Stelle School Shoes for Girls Mary Jane Dress Shoes Uniform Flats (Little/Big Kids)(Black 12ML)
- Price
- $21.42
- Rating
- 4.7/5
- Reviews
- 543
- Age
- 2y ago

Wulubaba Toddler Girl Dress Shoes Bow Black Dress School Shoes Princess Mary Jane for Toddler/Little Girl Black 10
- Price
- $23.31
- Rating
- 4.6/5
- Reviews
- 786
- Age
- 1y ago
Trending
estimated 90-day click momentum
JABASIC Girls Mary Jane School Shoes with Socks Set Black Uniform Shoes Hook Loop Shoes for Kids (9 Black)
- Price
- $31.85
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 6mo ago

Girls Dress Shoes Black Mary Jane Flats Round Toe School Uniform Shoes Non-Slip Sole for Little and Big Girls Black 13
- Price
- $24.30
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 3mo ago

Wulubaba Toddler Girls Dress Shoes Mary Jane Flats with Bow School Uniform Shoes for Toddler/Little Girls Black 7
- Price
- $23.64
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 4mo ago

The Childrens Place girls Flat Shoes and Toddler Uniform Embroidered Cat Shoes Black Cat 1 Big Kid
- Price
- $19.60
- Rating
- 4.6/5
- Reviews
- 3,315
- Age
- 1y ago

Wulubaba Girls Dress Shoes Black Mary Jane Flats School Uniform Shoes for Toddler Little and Big Girls Black 11
- Price
- $23.32
- Rating
- 4.6/5
- Reviews
- 786
- Age
- 4mo ago
Newest
by launch date
Girls Dress Shoes Black Mary Jane Flats Round Toe School Uniform Shoes Non-Slip Sole for Little and Big Girls Black 13
- Price
- $24.30
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 3mo ago

Wulubaba Toddler Girls Dress Shoes Mary Jane Flats with Bow School Uniform Shoes for Toddler/Little Girls Black 7
- Price
- $23.64
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 4mo ago

Wulubaba Girls Dress Shoes Black Mary Jane Flats School Uniform Shoes for Toddler Little and Big Girls Black 11
- Price
- $23.32
- Rating
- 4.6/5
- Reviews
- 786
- Age
- 4mo ago

JABASIC Girls Mary Jane School Shoes with Socks Set Black Uniform Shoes Hook Loop Shoes for Kids (9 Black)
- Price
- $31.85
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 6mo ago

DREAM PAIRS Toddler Little Girls Mary Jane Dress Shoes - Ballet Flats for Girl School Uniform Shoes Size 13 Little Kid Black KKUMFA2509
- Price
- $25.76
- Rating
- 4.6/5
- Reviews
- 296
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
24 falling
Sellers
53
Est. top-5 brand share
78%
Top 20: 98%
Est. top-5 click share
28%
Top 20: 64%
Open market
17%
- Stelle29%
- Wulubaba14%
- The Children's Place13%
- JABASIC13%
- French Toast9%
- Skechers5%
- Open — no brand owns it (18 brands, 17%)
Demand
School Shoes for Girls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 9.6×
Search terms
Top School Shoes for Girls search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- zapatos escolares para nias102K/yr
- school shoes101K/yr
- black school shoes for girls89K/yr
- girl school shoes48K/yr
- girls mary jane sneakers17K/yr
- school girl shoes30K/yr
- girls uniform shoes38K/yr
- toddler girl black shoes37K/yr
- black school shoes24K/yr
- zapatos escolares19K/yr
Reviews and returns
What reviews say buyers love and hate about School Shoes for Girls
We read the reviews and the return reasons for every product selling here.
“didnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common School Shoes for Girls questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









