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School Bus Costume

Fail

An estimated 10.5% of orders come back, so School Bus Costume is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$25K/yr53K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
78%top-5 click share · 10 brands · 11 sellers

Flapen Score

School Bus Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, School Bus Costume is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The School Bus Costume market on Amazon at a glance

Shoppers on Amazon United States searched for School Bus Costume 53K times last year and spent an estimated $25K. The top 5 brands take 93% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
1.6%
Market size, estimated
$25Ka year
Peak month
October38.8× the quietest month
Top search term
school bus costume22K searches a year

02 · Price

A sale here is worth $28.99.

Listings sell for $28.99 on average, from $14.08 to $45.77. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $28.99 that is $0 to $3K a year per listing.

Average price
$28.99inside the $15 to $100 sweet spot
Price range
$14.08–$45.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
10.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #17,234 within Boys. It carries 72 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
85%
Out of stock, average day
9.1%
Average rank
#17,234in Boys
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
72per listing
Listings tracked
13

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top School Bus Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

11

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

7%

  • Brand 140%
  • Brand 226%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (4 brands, 7%)

Demand

School Bus Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 38.8×

Search terms

Top School Bus Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • school bus costume22K/yr
  • bus costume9K/yr
  • bus driver costume7K/yr
  • bus costume adult4K/yr
  • toddler school bus costume3K/yr
  • bus costume toddler4K/yr
  • school bus costume toddler5K/yr

Reviews and returns

What reviews say buyers love and hate about School Bus Costume

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
41%of negative reviews mention “Size-Overall”
10.5%of orders come back
“Size Runs very small”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common School Bus Costume questions

Answered from the same tracked data.