Scepter

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

127K

Growth, 90 days vs prior 90

-10.7%

Conversion, latest week

1.5%

Market size, estimated

$49Ka year

Peak month

October4.3× the quietest month

Top search term

scepter50K searches a year

Listings sell for $25.86 on average, from $5.66 to $135.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.86 that is $0 to $3K a year per listing.

Average price

$25.86inside the $15 to $100 sweet spot

Price range

$5.66–$135.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.0%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #363 within Props. It carries 471 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

92%

Out of stock, average day

0.8%

Average rank

#363in Props

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

471per listing

Listings tracked

79

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months