Is scary halloween costumes for girls profitable to sell on Amazon United States?

The niche generates $0/yr across 37 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (41/100).

How competitive is the scary halloween costumes for girls niche?

28 brands and 67 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in scary halloween costumes for girls?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 7.3% — above our launch gate.

When does demand for scary halloween costumes for girls peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 89.7× the quietest.

What does it cost to enter the scary halloween costumes for girls niche?

Listings span $14.92–$50.83; the average listing price is $29.43 (sweet spot $15–$100). The average incumbent carries 437 reviews — the moat a new listing must climb.

scary halloween costumes for girls

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$29.43

avg listing price — sweet spot $15–$100

Price range

Incredible$14.92–$50.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great49%

top-5 brand share — no brand owns this niche

Review moat

Great436.86

avg incumbent reviews — the moat a new listing must climb

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.9%

90-day search growth — must beat 0% to launch

Returns

Bad7.3%

return rate — above 5% kills the launch gate

Market size

Bad$0

$0/yr · 810K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, scary halloween costumes for girls is a $0/yr Amazon United States market (810K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 41/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

scary halloween costumes for girls market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $59K–$74K; units × avg price
Conversion rate: 0.0%
Avg BSR: #3,476
Page quality: 0%
Prime: 95%
Sponsored: 62%
Out of stock: 18.3%
Avg brand age: 36 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

Top-5 brand share

49%

Top 20: 91%

Top-5 click share

39%

Top 20: 78%

Open market

47%

Elibelle22%
Fun World9%
FFNXKLDZSW7%
mcuaeddu5%
California Costumes5%
DSplay4%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -15.9% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 89.7×

Open Trend

Top scary halloween costumes for girls search terms

scary halloween costumes for girls87K/yr +126.9%0.0% conv.
girls costumes 10-1282K/yr -62.3%0.0% conv.
scary costumes for girls51K/yr +30.1%0.0% conv.
girls costumes 8-1019K/yr -31.7%0.0% conv.
halloween costumes for girls scary24K/yr +243.1%0.0% conv.
halloween costumes for girls 12-1455K/yr +140.3%0.0% conv.
costume for girls 10-1233K/yr -49.1%0.0% conv.
girl costumes 10-1242K/yr -64.6%0.0% conv.
halloween costumes girls 10-1230K/yr +75.7%0.0% conv.
girl halloween costumes 10-1249K/yr +26.4%0.0% conv.

All search terms

Top scary halloween costumes for girls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Japanese Traditional Dress Kimono Robe for Kids Girls Costume Silk Folding Fans hairstick Fox mask Set(red Back 150cm)

Elibelle$36.804.8★299 rev

Fun World Girls Glitter Ghost Face Costume Medium Black

Fun World$46.804.4★4 rev

Kids Girl Pirate Halloween Cosplay Costume (10-12Y)

DSplay$46.044.2★303 rev

NXXBLLLY Kids Onesie Animal Pajamas Halloween Costumes Christmas Cosplay Costumes for Girl(10-12 Years)

NXXBLLLY$20.684.6★162 rev

Fun Costumes Girls Creepy Clown Costume - Scary Circus Clown Halloween Costume for Kids Vintage - Creepy Doll Cosplay - Medium - Multicolor

Fun Costumes$14.925.0★14 rev

Newest

by launch date

SEHIOZNI Kids Funny Green Monster Onesie Silly Big Mouth Monster Cartoon Soft Plush One Piece (Purple 10-13 Years)

SEHIOZNI$24.0214 rev

1mo ago

mcuaeddu Demogorgon Onesie Halloween Costume Costume Warm Long Sleeve Costume (12-14 Years)

mcuaeddu$35.53169 rev

3mo ago

mcuaeddu Demogorgon Onesie Halloween Costume Costume Warm Long Sleeve Costume (10-12 Years)

mcuaeddu$36.83169 rev

5mo ago

CIRCKOPS 10Pcs Halloween Cheerleader Costume for Girls Zombie Cheer Uniform Outfit Scary Cheerleading Costume for Party Dress Up 8-9Y Black

CIRCKOPS$23.3049 rev

10mo ago

CIRCKOPS 10Pcs Halloween Cheerleader Costume for Girls Zombie Cheer Uniform Outfit Scary Cheerleading Costume for Party Dress Up 9-10Y Black

CIRCKOPS$22.9749 rev

10mo ago

What buyers say about scary halloween costumes for girls

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Size fits as should”

Quality-Overall16%

“The quality of the mask is amazing”

Gifting Purpose15%

“Christmas gift”

Comfort-Overall6%

“Very comfy”

Value For Money6%

“Great value for your money”

Fun/Entertainment Experience4%

“fun”

Material Quality3%

“The costume looks like it is high quality material”

Durability3%

“Durable and comfortable”

Ease Of Use3%

“Easy for her to take on and off”

Shape/Style2%

“She loves to dress up”

What buyers complain about

Size-Overall18%

“Too small”

Quality-Overall16%

“the shirts are very low quality”

Durability14%

“come apart very easily”

Material Quality9%

“Cheap material”

Advertised Vs Actual Product7%

“The sizing is not accurate”

Value For Money4%

“Its extremely cheap”

Color4%

“it's more of a pale purple not blue like the character”

Strap/String Quality4%

“Couldnt give it a five because the shoulder strap was not as adjustable enough to have it fit”

Gifting Purpose4%

“Disappointed this was suppose to be a Christmas gift”

Stain Resistance2%

“Dress stained up”

Top return reasons

Size-Overall58%

Length6%

Quality-Overall5%

Material Quality5%

Defective Material/Parts3%

Advertised Vs Actual Product3%

Thigh Fit2%

Sleeve Fit2%

Zipper Quality2%

Color2%

Common questions

Is scary halloween costumes for girls profitable to sell on Amazon United States?: The niche generates $0/yr across 37 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (41/100).
How competitive is the scary halloween costumes for girls niche?: 28 brands and 67 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in scary halloween costumes for girls?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 7.3% — above our launch gate.
When does demand for scary halloween costumes for girls peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 89.7× the quietest.
What does it cost to enter the scary halloween costumes for girls niche?: Listings span $14.92–$50.83; the average listing price is $29.43 (sweet spot $15–$100). The average incumbent carries 437 reviews — the moat a new listing must climb.