Is scary costumes for kids profitable to sell on Amazon United States?

The niche generates $39K/yr across 104 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +44.9%. Flapen's verdict: Worth a look (58/100).

How competitive is the scary costumes for kids niche?

60 brands and 120 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in scary costumes for kids?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 5.6% — above our launch gate.

When does demand for scary costumes for kids peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 168.7× the quietest.

What does it cost to enter the scary costumes for kids niche?

Listings span $7.39–$58.98; the average listing price is $30.22 (sweet spot $15–$100). The average incumbent carries 694 reviews — the moat a new listing must climb.

scary costumes for kids

Worth a look

Shows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible19%

top-5 click share — an open shelf

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Avg price

Incredible$30.22

avg listing price — sweet spot $15–$100

Price range

Great$7.39–$58.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good694.05

avg incumbent reviews — the moat a new listing must climb

Growth

Good+44.9%

90-day search growth — must beat 0% to launch

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Market size

Bad$39K

$39K/yr · 1.2M searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, scary costumes for kids is a $39K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 58/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

scary costumes for kids market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $91K–$121K; units × avg price
Conversion rate: 0.1%
Avg BSR: #5,260
Page quality: 0%
Prime: 93%
Sponsored: 59%
Out of stock: 10.8%
Avg brand age: 37 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

60 rising

Sellers

120

Top-5 brand share

36%

Top 20: 74%

Top-5 click share

19%

Top 20: 48%

Open market

59%

Spooktacular Creations10%
Morphsuits9%
Fun World6%
Rubies6%
California Costumes5%
mcuaeddu4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +44.9% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 168.7×

Open Trend

Top scary costumes for kids search terms

scary costumes for kids152K/yr +27.7%0.2% conv.
horror costume59K/yr +100.1%0.1% conv.
scary halloween costumes for women38K/yr +126.6%0.0% conv.
scary costumes for women122K/yr +33.6%0.0% conv.
scary halloween costumes for kids106K/yr +46.1%0.0% conv.
scary costumes for men39K/yr +80.3%0.0% conv.
kids scary costumes28K/yr +42.8%0.2% conv.
scary halloween costumes for boys37K/yr +55.5%0.0% conv.
scary costumes for boys40K/yr +11.5%0.0% conv.
horror halloween costumes34K/yr +20.0%0.0% conv.

All search terms

Top scary costumes for kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Morphsuits The Rake Costume for Kids Zalgo Scary Halloween Costume for Boys Creepy Kids Outfit Fun Dress-Up Large

Morphsuits$38.474.3★2,372 rev

Spooktacular Creations Zombie Costume for Kids Scary Halloween Boys Zombie Costume for Halloween

Spooktacular Creations$38.024.6★2,409 rev

Kuberas Kids Terrifying Costume Clown Costume Mask Killer Clown Halloween Cosplay Outfit for Boys Girls 4-14 Years

Kuberas$40.854.2★301 rev

Wakejoy Plague Doctor Costume for Kids 7 in 1 Set Halloween Costumes for Boys Girls Halloween Outfit (Medium-130)

Wakejoy$46.854.5★258 rev

Rubies at Party City A Nightmare on Elm Street: Freddy Krueger Classic Glove for Adults Mens

Rubies$15.884.1★4,655 rev

Newest

by launch date

mcuaeddu Demogorgon Onesie Halloween Costume Costume Warm Long Sleeve Costume (8-10 Years)

mcuaeddu$36.55169 rev

5mo ago

mcuaeddu Demogorgon Onesie Halloween Costume Costume Warm Long Sleeve Costume (3-4 Years)

mcuaeddu$36.07169 rev

5mo ago

Halloween Costume Women Black Gothic Maxi Gown Long Sleeve Black Dress for Halloween Vampire Witch Cosplay Outfit (Medium)

Generic$27.9364 rev

11mo ago

5PCS Dead Zombie Bride Costume Women Ghost Bride Dress with Veil Artificial Roses Scary Wedding Halloween Cosplay Outfits (XX-Large)

Hqroidd$21.773 rev

11mo ago

AOBUTE Mens Horror Killer Jumpsuit Halloween Mechanic Costume Coveralls Short Sleeve Front Zip Overalls Navy L

AOBUTE$29.6249 rev

1y ago

What buyers say about scary costumes for kids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Overall- great product for the price”

Fun/Entertainment Experience15%

“Lots of fun”

Size-Overall13%

“true to size. 4-6 size”

Value For Money9%

“Reasonable price”

Advertised Vs Actual Product8%

“Works great, just as advertised”

Gifting Purpose6%

“Fun gift”

Ease Of Use5%

“Easy to use”

Brightness/Shine/Glow4%

“Very bright”

Durability3%

“Hasn't broken yet”

Charging3%

“charges fairly quickly”

What buyers complain about

Size-Overall13%

“Size too small”

Durability11%

“it immediately tore nearly in half”

Quality-Overall10%

“not well made”

Stain Resistance5%

“The only downside is that it stains quite a bit”

Charging5%

“charging problem”

Functionality-Overall4%

“Didnt work”

Material Quality4%

“I understand the material isnt very thick”

Color3%

“t was pink on white lab coat”

Comfort-Overall3%

“Uncomfortable”

Smell3%

“however- the chemical scent from it was so bad it made my eyes sting”

Top return reasons

Size-Overall39%

Advertised Vs Actual Product8%

Quality-Overall6%

Functionality-Overall5%