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Scary Costumes for Kids

Maybe

The top 5 products take only 19% of clicks. But buyers convert on only 0.1% of searches, so Scary Costumes for Kids is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$39K/yr1.2M searches / yr
90-day growth
+44.9%search demand this quarter
Competition
19%top-5 click share · 60 brands · 120 sellers

Flapen Score

Scary Costumes for Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Scary Costumes for Kids is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scary Costumes for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Scary Costumes for Kids 1.2M times last year and spent an estimated $39K. The top 5 brands take 36% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +44.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+44.9%
Conversion, latest week
0.1%
Market size, estimated
$39Ka year
Peak month
October168.7× the quietest month
Top search term
scary costumes for kids152K searches a year

02 · Price

A sale here is worth $30.22.

Listings sell for $30.22 on average, from $7.39 to $58.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $30.22 that is $0 to $3K a year per listing.

Average price
$30.22inside the $15 to $100 sweet spot
Price range
$7.39–$58.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #5,260 within Boys. It carries 694 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
93%
Out of stock, average day
10.8%
Average rank
#5,260in Boys
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
694per listing
Listings tracked
104

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Scary Costumes for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

60 rising

Sellers

120

Top-5 brand share

36%

Top 20: 74%

Top-5 click share

19%

Top 20: 48%

Open market

59%

  • Brand 110%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Scary Costumes for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 168.7×

Search terms

Top Scary Costumes for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scary costumes for kids152K/yr
  • horror costume59K/yr
  • scary halloween costumes for women38K/yr
  • scary costumes for women122K/yr
  • scary halloween costumes for kids106K/yr
  • scary costumes for men39K/yr
  • kids scary costumes28K/yr
  • scary halloween costumes for boys37K/yr
  • scary costumes for boys40K/yr
  • horror halloween costumes34K/yr

Reviews and returns

What reviews say buyers love and hate about Scary Costumes for Kids

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
5.6%of orders come back
“Size too small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Scary Costumes for Kids questions

Answered from the same tracked data.