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Scary Costumes for Kids

Maybe

The top 5 products take only 19% of clicks. But buyers convert on only 0.1% of searches, so Scary Costumes for Kids is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$39K/yr1.2M searches / yr
90-day growth
+44.9%search demand this quarter
Competition
19%top-5 click share · 60 brands · 120 sellers

Flapen Score

Scary Costumes for Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Scary Costumes for Kids is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scary Costumes for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Scary Costumes for Kids 1.2M times last year and spent an estimated $39K. The top 5 brands take 36% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +44.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+44.9%
Conversion, latest week
0.1%
Market size, estimated
$39Ka year
Peak month
October168.7× the quietest month
Top search term
scary costumes for kids152K searches a year

02 · Price

A sale here is worth $30.22.

Listings sell for $30.22 on average, from $7.39 to $58.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $30.22 that is $0 to $3K a year per listing.

Average price
$30.22inside the $15 to $100 sweet spot
Price range
$7.39–$58.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #5,260 within Boys. It carries 694 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
93%
Out of stock, average day
10.8%
Average rank
#5,260in Boys
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
694per listing
Listings tracked
104

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Scary Costumes for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

$0$772$2K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

60 rising

Sellers

120

Top-5 brand share

36%

Top 20: 74%

Top-5 click share

19%

Top 20: 48%

Open market

59%

  • Spooktacular Creations10%
  • Morphsuits9%
  • Fun World6%
  • Rubies6%
  • California Costumes5%
  • mcuaeddu4%

Demand

Scary Costumes for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 168.7×

Search terms

Top Scary Costumes for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scary costumes for kids152K/yr
  • horror costume59K/yr
  • scary halloween costumes for women38K/yr
  • scary costumes for women122K/yr
  • scary halloween costumes for kids106K/yr
  • scary costumes for men39K/yr
  • kids scary costumes28K/yr
  • scary halloween costumes for boys37K/yr
  • scary costumes for boys40K/yr
  • horror halloween costumes34K/yr

Reviews and returns

What reviews say buyers love and hate about Scary Costumes for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%+0.75

Size too small

too big

The fit was weird on my face

Durability11%−0.12

it immediately tore nearly in half

Stopped working

not durable

Quality-Overall10%+0.47

not well made

Poor quality

Terrible quality cheap made

Stain Resistance5%−0.04

The only downside is that it stains quite a bit

Stains your skin

Of course it stains your face

Charging5%−0.03

charging problem

We could never charge it

not able to recharge

Love

Quality-Overall16%+0.47

Overall- great product for the price

Decent quality

It's well made

Fun/Entertainment Experience15%+0.88

Lots of fun

Fun time

Fun gift idea

Size-Overall13%+0.75

true to size. 4-6 size

Excellent fit

the mask fit pretty OKAY

Value For Money9%+0.65

Reasonable price

Great for the price

Reasonably priced

Advertised Vs Actual Product8%+0.81

Works great, just as advertised

exactly as described

Exactly what he wanted

Return

5.6% Return rate 60% Fixable by listing

Size-Overall39%▄▇▅▆▆█

Size too small

too big

The fit was weird on my face

Advertised Vs Actual Product8%█▃▇█▇▆
Quality-Overall6%▆▃▅▅█▅

not well made

Poor quality

Terrible quality cheap made

Functionality-Overall5%█▄▃▃▂▃

Didnt work

does not work again afterward

not so effective

Charging5%█▅▄▂▃▂

charging problem

We could never charge it

not able to recharge

FAQ

Common Scary Costumes for Kids questions

Answered from the same tracked data.