Scarfs for Women Headwrap

Shoppers searched for this 439K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months

439K

Growth, 90 days vs prior 90

+29.8%

Conversion, latest week

2.7%

Market size, estimated

$111Ka year

Peak month

June1.6× the quietest month

Top search term

black head scarf111K searches a year

Listings sell for $9.38 on average, from $4.09 to $21.13. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $9.38 that is $2K to $5K a year per listing.

Average price

$9.38under the $15 to $100 sweet spot

Price range

$4.09–$21.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

3.4%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,683 within Scarves & Wraps. It carries 2,478 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#2,683in Scarves & Wraps

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,478per listing

Listings tracked

57

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months