Scarfa

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

228K

Growth, 90 days vs prior 90

+10.9%

Conversion, latest week

0.6%

Market size, estimated

$17Ka year

Peak month

April2.1× the quietest month

Top search term

scarfa49K searches a year

Listings sell for $12.06 on average, from $4.23 to $66.30. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $12.06 that is $0 to $1K a year per listing.

Average price

$12.06under the $15 to $100 sweet spot

Price range

$4.23–$66.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

4.7%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #617 within Scarves & Wraps. It carries 1,629 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#617in Scarves & Wraps

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

1,629per listing

Listings tracked

155

17 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

4Amazon's first-year sales bar

Average brand age

40 months