Scarf with Pockets

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -61.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months

133K

Growth, 90 days vs prior 90

-61.5%

Conversion, latest week

0.6%

Market size, estimated

$20Ka year

Peak month

December18.3× the quietest month

Top search term

travel scarf with hidden pocket10K searches a year

Listings sell for $24.01 on average, from $6.60 to $67.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.01 that is $0 to $2K a year per listing.

Average price

$24.01inside the $15 to $100 sweet spot

Price range

$6.60–$67.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.9%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #1,526 within Scarves & Wraps. It carries 698 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

95%

Out of stock, average day

14.9%

Average rank

#1,526in Scarves & Wraps

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

698per listing

Listings tracked

37

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months