Scarf for Men

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -84.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $349K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-84.2%

Conversion, latest week

1.3%

Market size, estimated

$349Ka year

Peak month

December35.0× the quietest month

Top search term

scarf for men440K searches a year

Listings sell for $14.68 on average, from $6.63 to $86.27. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $14.68 that is $29K to $37K a year per listing.

Average price

$14.68under the $15 to $100 sweet spot

Price range

$6.63–$86.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

$29K–$37K

Returns

3.5%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #44 within Scarves. It carries 4,731 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#44in Scarves

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

4,731per listing

Listings tracked

50

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months