scarf black
Skip itSoft demand (-75.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Great$4.40–$53.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.31avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,889.17avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.3%return rate — above 5% kills the launch gate
Market size
Bad$40K$40K/yr · 82K searches
Growth
Bad-75.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, scarf black is a $40K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
scarf black market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $49K–$62K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #638
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 8.3%
- Avg brand age
- 42 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
60
Top-5 brand share
45%
Top 20: 82%
Top-5 click share
35%
Top 20: 77%
Open market
50%
- RIIQIICHY17%
- FURTALK8%
- Harewom7%
- CXQRR6%
- OVOY6%
- PULI5%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -75.5% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 13.7×
Top scarf black search terms
- long black scarf11K/yr
- black cotton scarf4K/yr
- black long scarf4K/yr
- large black scarf4K/yr
- black scarves for women4K/yr
- black scarfs3K/yr
- black scarf women4K/yr
- black wool scarf8K/yr
- black womens scarf4K/yr
- black knit scarf4K/yr
Top scarf black products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RIIQIICHY Scarfs for Women Winter Black Pashmina Shawls and Wraps for Evening Dresses Warm Large Scarves Wedding Shawl
RIIQIICHY$15.264.7★13,756 rev
FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts
FURTALK$15.224.7★7,498 rev
CXQRR Women Lightweight Breathable Solid Color Soft Chiffon Long Fashion Scarves Sun-proof Shawls Wrap Black
CXQRR$6.094.7★86 rev
Harewom Black Hair Wrap for Women Long Stretch Jersey Head Scarf Summer Breathable Lightweight Turban Solid Color
Harewom$6.044.6★22,413 rev
OVOY Sheer-Silk-Like-Scarf for Women Black Long Scarf Chiffon Shawl Wrap for Evening Dresses Wedding Party Dress Accessory
OVOY$5.104.4★64 rev
Newest
by launch date
PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap
PULI$30.62436 rev
Turnshine Pashmina Shawl Wrap Soft Cashmere Feel Blanket Scarf for Women Wedding & Evening Wrap Winter Warm Fashion Scarves
Turnshine$14.2187 rev
Nydotd Women Summer Cotton Linen Scarf Crinkle Long Beach Shawl Wrap hijab with Fringe (Black 71 x 35 Inch)
Nydotd$6.77389 rev
Womens Scarf Pashmina Shawls and Wraps for Evening Dress Wedding Bridal Bridesmaid Winter Warm Long Large Scarves Black
PAMEILA$9.44587 rev
Yetoun Women Shawl Wraps for Evening Dresses Wedding Shawls Chiffon Scarf Wrap Scarves (Black 79inch19inch)
Yetoun$9.77432 rev
Trending
90-day click momentum
FURTALK Chiffon Shawl Wraps for Women Evening Dresses Soft Scarf Formal Wedding Bridal Scarves Black
FURTALK$11.754.6★
MissShorthair Black Lightweight Scarf for Women Sheer Wrap Shawl 71x31 in
MissShorthair$9.244.6★
Humble Hilo Womens woven cotton Bohemian style gauze scarf shawl fringed edge (Black)
Humble Hilo$19.424.5★
HankieWorld 100% Cotton Bandana 27x27 Large Solid Head Scarf for Men Women Thick Opaque Reusable Wrapping Cloth Gift & Lunch(Black single)
HankieWorld$7.974.3★
PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap
PULI$30.624.7★
What buyers say about scarf black
What buyers praise and complain about, mined from review topics.What buyers love
“Quality is impeccable and so soft”
“soft to the touch”
“Keeps You Warm and Looks Good”
“fits well”
“Beautiful colors”
“as advertised”
“Fantastic material”
“Decent price”
“This is a lightweight shawl”
“Elegant, Comfortable, and Stylish”
What buyers complain about
“not as thick as we hoped”
“as expected, since its not a natural fabric, it feels very synthetic”
“Smaller than expected”
“NOT AS DESCRIBED”
“POOR QUALITY”
“A little thin”
“is hot for the summer”
“No instructions on how to do the wrap”
“Disintegrated on third use”
“Poor stitching”
Top return reasons
Common questions
- Is scarf black profitable to sell on Amazon United States?
- The niche generates $40K/yr across 52 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -75.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the scarf black niche?
- 45 brands and 60 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in scarf black?
- Top complaints mined from reviews: Thickness, Material Quality, Size-Overall. The return rate is 6.3% — above our launch gate.
- When does demand for scarf black peak?
- Demand peaks in Jan–Dec; the busiest month runs 13.7× the quietest.
- What does it cost to enter the scarf black niche?
- Listings span $4.40–$53.81; the average listing price is $12.31 (sweet spot $15–$100). The average incumbent carries 1,889 reviews — the moat a new listing must climb.