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Scarecrow Hat

Maybe

The top 5 brands take only 46% of clicks. But returns run at 12.3% of orders, so Scarecrow Hat is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$38K/yr215K searches / yr
90-day growth
+22.2%search demand this quarter
Competition
42%top-5 click share · 33 brands · 52 sellers

Flapen Score

Scarecrow Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Scarecrow Hat is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scarecrow Hat market on Amazon at a glance

Scarecrow Hat is a $38K a year market on Amazon United States, with 215K searches a year. The top 5 brands take 46% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 215K times a year and 1.2% buy. Search demand moved +22.2% in 90 days, so the market is growing into its $38K a year.

Search volume
215K
Search growth, 90 days
+22.2%
Conversion
1.2%
Market size
$38K

02 · Money

The money is thin.

Shoppers bought 8K to 10K units at $14.99 on average, 100 to 250 per product. Units times price is $120K to $150K a year.

Units sold
8K–10K
Units per product
100–250
Average price
$14.99
Units × price
$120K–$150K

03 · Shelf

Brands here are settling in.

The average listing ranks #6,146. 93% of listings ship Prime. 75% of the shelf is sponsored, so budget for ads. The average listing is out of stock 8.6% of the time. The average brand has sold here for 45 months.

Average BSR
#6,146
Prime
93%
Sponsored
75%
Out of stock
8.6%
Average brand age
45 months

Products

Top Scarecrow Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$3K$5K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

33 falling

Sellers

52

Top-5 brand share

46%

Top 20: 89%

Top-5 click share

42%

Top 20: 82%

Open market

49%

  • Askljeby15%
  • COLLECT PRESENT10%
  • Nicky Bigs Novelties8%
  • Uyecos7%
  • boderier7%
  • Generic6%

Demand

Scarecrow Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 117.5×

Search terms

Top Scarecrow Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scarecrow hat139K/yr
  • scarecrow straw hat8K/yr
  • burlap hat5K/yr
  • scarecrow hats9K/yr
  • scare crow hat6K/yr
  • straw hat scarecrow7K/yr
  • scarecrow hat for kids6K/yr
  • straw scarecrow hat3K/yr
  • kids scarecrow hat4K/yr
  • scarecrow hat women6K/yr

Reviews and returns

What reviews say buyers love and hate about Scarecrow Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Shape/Style33%−0.41

Non flattering

Terrible shape

Unflattering, shapeless hat

Size-Overall17%+0.98

it didn't fit

a tad larger than most

Hat is too small

Quality-Overall11%+0.21

Hat was deformed and cheap

Garbage

CHEAP

Advertised Vs Actual Product8%+0.18

Nothing like picture

It looks nothing like the picture

Nothing like the photo

Adhesion/Stickiness6%−0.06

it is glued down tightly all around the hat

Love

Quality-Overall20%+0.21

The hat was well made

Good quality for a costume

Good quality

Advertised Vs Actual Product12%+0.18

As advertised

Exactly as advertised

Exactly what I wanted

Ease Of Use11%+0.97

And easy to use

Easy costume

Easy to work with if your gentle with it

Size-Overall10%+0.98

Great fit

Biggest size fits my big ol head

fits perfectly on my head I can adjust it the way I like, fold it and take it anywhere

Weight Light7%+0.57

Its lightweight

this one is the best because it's light

it feels so light as well which I love the most

Return

12.3% Return rate 82% Fixable by listing

Size-Overall53%▆▇▇██▇

it didn't fit

a tad larger than most

Hat is too small

Shape/Style14%▆▆█▇▅█

Non flattering

Terrible shape

Unflattering, shapeless hat

Advertised Vs Actual Product9%█▆▅▄▃▆

Nothing like picture

It looks nothing like the picture

Nothing like the photo

Material Quality6%█▆▆▅█▄

made of extremely shoddy material

Quality-Overall4%█▇██▆▇

Hat was deformed and cheap

Garbage

CHEAP

FAQ

Common Scarecrow Hat questions

Answered from the same tracked data.