Scarecrow Hat

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

215K

Growth, 90 days vs prior 90

+22.2%

Conversion, latest week

1.2%

Market size, estimated

$38Ka year

Peak month

October117.5× the quietest month

Top search term

scarecrow hat139K searches a year

Listings sell for $14.99 on average, from $5.93 to $57.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $14.99 that is $1K to $4K a year per listing.

Average price

$14.99under the $15 to $100 sweet spot

Price range

$5.93–$57.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

12.3%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #6,146 within Headwear. It carries 218 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

93%

Out of stock, average day

8.6%

Average rank

#6,146in Headwear

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

218per listing

Listings tracked

40

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months