Skip to content
43

scarecrow costume men

Skip it

Soft demand (-24.0% this quarter) — this niche doesn't clear our bar today.

Market size 42Growth 13Conversion 42Competition 64Returns 26Price range 90Avg price 95Brand share 29Review moat 85Quality gap 19

Avg price

Incredible$27.66

avg listing price — sweet spot $15–$100

Price range

Great$12.22–$61.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great303.25

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$219K

$219K/yr · 236K searches

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-24.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, scarecrow costume men is a $219K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

scarecrow costume men market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
$166K–$221K
units × avg price
Conversion rate
3.4%
Avg BSR
#1,503
Page quality
0%
Prime
93%
Sponsored
75%
Out of stock
3.7%
Avg brand age
45 months
Avg seller age
166 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

136

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

10%

  • Funko74%
  • POP4%
  • Morph4%
  • quescu4%
  • Horolam3%
  • Nicky Bigs Novelties3%
  • Open — no brand owns it (7 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 33.8×

Top scarecrow costume men search terms

  • wizard of oz funko pop24K/yr
  • funko pop wizard of oz10K/yr
  • wizard of oz scarecrow11K/yr
  • scarecrow wizard of oz8K/yr
  • wizard of oz funko7K/yr
  • scarecrow costume wizard of oz17K/yr
  • wizard of oz scarecrow costume20K/yr
  • scarecrow costume men73K/yr
  • dorothy funko pop5K/yr
  • funko wizard of oz3K/yr
All search terms

Top scarecrow costume men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$9K8%$18K12%$26K16%$35K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about scarecrow costume men

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles16%

“The set is a great addition to our collection”

Value For Money9%

“The price is very reasonable too”

Quality-Overall9%

“Good quality set”

Instructions/User Manual/Troubleshooting8%

“The instructions are clear”

Advertised Vs Actual Product8%

“As advertised”

Fun/Entertainment Experience7%

“Fun set”

Assembly/Installation6%

“Easy to put together - very nice looking set”

Ease Of Use6%

“And easy to use”

Size-Overall5%

“fit him so well”

Design-Overall4%

“The designs are amazing”

What buyers complain about

Color13%

“with my only issue being with the color of dark green being printed so dark it is hard to count the studs”

Instructions/User Manual/Troubleshooting10%

“the instructions aren't clear and extremely difficult”

Assembly/Installation10%

“It took me about half hour per figure to assemble”

Thickness8%

“a little thin”

Size-Overall8%

“It was a bit oversized”

Strength3%

“It is by far the least stable”

Durability3%

“Its not built to last too long”

Adhesion/Stickiness3%

“There is fake straw attached to bits of the clothing”

Shape/Style3%

“which ruins the look”

Top return reasons

Size-Overall48%
Value For Money12%
Quality-Overall9%
Advertised Vs Actual Product9%
Defective Material/Parts3%
Scratch Resistance2%
Shape/Style1%
Material Quality1%
Instructions/User Manual/Troubleshooting1%
Length1%

Common questions

Is scarecrow costume men profitable to sell on Amazon United States?
The niche generates $219K/yr across 28 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Skip it (43/100).
How competitive is the scarecrow costume men niche?
13 brands and 136 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in scarecrow costume men?
Top complaints mined from reviews: Color, Instructions/User Manual/Troubleshooting, Assembly/Installation. The return rate is 4.9%.
When does demand for scarecrow costume men peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 33.8× the quietest.
What does it cost to enter the scarecrow costume men niche?
Listings span $12.22–$61.44; the average listing price is $27.66 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.