Is scapulars catholic profitable to sell on Amazon United States?

The niche generates $170K/yr across 8 tracked products. 90-day search growth is +33.5%. Flapen's verdict: Skip it (41/100).

How competitive is the scapulars catholic niche?

8 brands and 15 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in scapulars catholic?

Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Strap/String Quality. The return rate is 1.1%.

When does demand for scapulars catholic peak?

Demand peaks in Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the scapulars catholic niche?

Listings span $5.97–$19.81; the average listing price is $11.49 (sweet spot $15–$100). The average incumbent carries 450 reviews — the moat a new listing must climb.

scapulars catholic

Skip it

A concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great450

avg incumbent reviews — the moat a new listing must climb

Growth

Good+33.5%

90-day search growth — must beat 0% to launch

Avg price

Okay$11.49

avg listing price — sweet spot $15–$100

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$170K

$170K/yr · 491K searches

Price range

Okay$5.97–$19.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad90%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, scapulars catholic is a $170K/yr Amazon United States market (491K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul. Verdict: Skip it — 41/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

scapulars catholic market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $172K–$230K; units × avg price
Conversion rate: 3.0%
Avg BSR: #929
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

TALPGOD60%
Autom11%
THE CATHOLIC COMPANY7%
Westmon Works6%
CATHOLIC TOWN CT6%
Needzo4%
Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +33.5% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.1×

Open Trend

Top scapulars catholic search terms

scapulars catholic84K/yr -0.8%1.7% conv.
escapulario de la virgen del carmen46K/yr +370.8%0.9% conv.
escapulario54K/yr +102.4%0.2% conv.
escapularios catolicos82K/yr -12.2%0.3% conv.
scapular49K/yr +4.6%1.1% conv.
brown scapular32K/yr +32.8%2.8% conv.
brown scapulars catholic30K/yr +1.6%3.5% conv.
scapulars catholic necklace32K/yr +1.0%1.0% conv.
escapularios14K/yr +52.8%0.1% conv.
catholic scapular16K/yr +13.0%1.3% conv.

All search terms

Top scapulars catholic products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scapulars Catholic 3 Pack Bulk Brown Scapular Of Our Lady Of Mount Carmel Escapularios Catolicos Scapular Catholic Necklaces Gift For Women Man With St Benedict Medal Crucifix Mexican Decoration

TALPGOD$14.124.8★581 rev

Catholic Scapulars Sacred Heart of Jesus with Our Lady Mt Carmel Catholic Wood Scapular 5/8 Inch

Autom$5.974.4★247 rev

Brown Scapular Mt. Carmel 100% Wool Made in USA Handmade Quality (Single)

THE CATHOLIC COMPANY$14.624.8★1,329 rev

The Brown Scapular Prayer Set Traditional Wool Catholic Necklace

Westmon Works$9.894.3★86 rev

Catholic Town Sacred Heart of Jesus Our Lady of Mount Carmel Leather Scapular Brown (LSWCARD-BRN)

CATHOLIC TOWN CT$9.274.7★174 rev

Newest

by launch date

3 Pack Brown Escapulario De La Virgen Del Carmen Green San Judas Tadeo Escapularios Catolicos Red Virgen De Guadalupe Necklace Gift For Women Man Mexican Decoration (Brown Virgen del Carmen)

Bovemee$9.7971 rev

1y ago

The Brown Scapular Prayer Set Traditional Wool Catholic Necklace

Westmon Works$9.8986 rev

1y ago

Catholic Town Sacred Heart of Jesus Our Lady of Mount Carmel Leather Scapular Brown (LSWCARD-BRN)

CATHOLIC TOWN CT$9.27174 rev

2y ago

Scapulars Catholic 3 Pack Bulk Brown Scapular Of Our Lady Of Mount Carmel Escapularios Catolicos Scapular Catholic Necklaces Gift For Women Man With St Benedict Medal Crucifix Mexican Decoration

TALPGOD$14.12581 rev

3y ago

Needzo Bulk Carmen and Sacred Heart Scapulars Catholic Embroidered Brown Scapular for Women 12 Pack

Needzo$19.81140 rev

5y ago

What buyers say about scapulars catholic

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product25%

“As promised”

Quality-Overall21%

“good quality”

Size-Overall9%

“Good fit”

Material Quality9%

“Extra material scapular included”

Value For Money9%

“at a good price”

Comfort-Overall9%

“very comfortable”

Design-Overall4%

“Well crafted and looks nice”

Soft Feel4%

“Soft”

Smell4%

“No weird chemicals smell to it so thats good”

Durability4%

“Held out for a long time”

What buyers complain about

Advertised Vs Actual Product30%

“Photos illustrations are deceiving”

Size-Overall20%

“so that size really doesnt work”

Strap/String Quality10%

“Within a week the scapular string snapped apart”

Material Quality10%

“I believe these are polyester”

Sharpness10%

“The corners are so sharp it gave me scratches”

Quality-Overall10%

“cheap quality”

Durability5%

“doesnt feel durable at all or look anything like the photos”

Top return reasons

Size-Overall45%

Advertised Vs Actual Product12%

Material Quality11%

Value For Money7%

Quality-Overall5%

Wrong Dimensions4%

Defective Material/Parts3%

Durability3%

Stitch/Finish/Polish2%

Knot/Thread Quality2%

Common questions

Is scapulars catholic profitable to sell on Amazon United States?: The niche generates $170K/yr across 8 tracked products. 90-day search growth is +33.5%. Flapen's verdict: Skip it (41/100).
How competitive is the scapulars catholic niche?: 8 brands and 15 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in scapulars catholic?: Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Strap/String Quality. The return rate is 1.1%.
When does demand for scapulars catholic peak?: Demand peaks in Jul; the busiest month runs 2.1× the quietest.
What does it cost to enter the scapulars catholic niche?: Listings span $5.97–$19.81; the average listing price is $11.49 (sweet spot $15–$100). The average incumbent carries 450 reviews — the moat a new listing must climb.