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Scapulars Catholic

Fail

The top 5 products take 90% of clicks, so Scapulars Catholic is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$170K/yr491K searches / yr
90-day growth
+33.5%search demand this quarter
Competition
90%top-5 click share · 8 brands · 15 sellers

Flapen Score

Scapulars Catholic against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Scapulars Catholic is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scapulars Catholic market on Amazon at a glance

Shoppers on Amazon United States searched for Scapulars Catholic 491K times last year and spent an estimated $170K. The top 5 brands take 90% of clicks. Demand peaks in Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months
491K
Growth, 90 days vs prior 90
+33.5%
Conversion, latest week
3.0%
Market size, estimated
$170Ka year
Peak month
July2.1× the quietest month
Top search term
scapulars catholic84K searches a year

02 · Price

A sale here is worth $11.49.

Listings sell for $11.49 on average, from $5.97 to $19.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $11.49 that is $11K to $14K a year per listing.

Average price
$11.49under the $15 to $100 sweet spot
Price range
$5.97–$19.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$14K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #929 within Pendant Necklaces. It carries 450 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#929in Pendant Necklaces
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
450per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Scapulars Catholic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

15

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

7%

  • Brand 160%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (2 brands, 7%)

Demand

Scapulars Catholic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.1×

Search terms

Top Scapulars Catholic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scapulars catholic84K/yr
  • escapulario de la virgen del carmen46K/yr
  • escapulario54K/yr
  • escapularios catolicos82K/yr
  • scapular49K/yr
  • brown scapular32K/yr
  • brown scapulars catholic30K/yr
  • scapulars catholic necklace32K/yr
  • escapularios14K/yr
  • catholic scapular16K/yr

Reviews and returns

What reviews say buyers love and hate about Scapulars Catholic

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Advertised Vs Actual Product”
30%of negative reviews mention “Advertised Vs Actual Product”
1.1%of orders come back
“Photos illustrations are deceiving”
A buyer, on “Advertised Vs Actual Product”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Scapulars Catholic questions

Answered from the same tracked data.