Saxx Underwear

Shoppers searched for this 950K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

950K

Growth, 90 days vs prior 90

+24.0%

Conversion, latest week

2.3%

Market size, estimated

$1.1Ma year

Top search term

saxx underwear406K searches a year

Listings sell for $51.84 on average, from $26.27 to $90.15. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $51.84 that is $5K to $13K a year per listing.

Average price

$51.84inside the $15 to $100 sweet spot

Price range

$26.27–$90.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$5K–$13K

Returns

1.0%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #144 within Underwear. It carries 3,425 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

99%

Out of stock, average day

4.4%

Average rank

#144in Underwear

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

3,425per listing

Listings tracked

95

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

45 months